TOD'S RECENT BLOG POSTS

November 15, 2011

Related: Podcast

BufferApp — Schedule Your Updates Quicker

Buffer is a great tool to schedule tweets and Facebook posts quickly. I speak with the co-founder from their offices in San Francisco. Add Tweets and Facebook posts to your Buffer from anywhere and Buffer automagically shares them for you through the day.

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November 14, 2011

Related: Digital Business

Free worksheet: Facebook Page Effectiveness

Here’s a quick one-page checklist I’ve put together for those of you who administer brand/fan pages on Facebook. I hope this helps your page become more effective and safe from trolls!

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November 13, 2011

Related: Offline Marketing

Why Won’t Your Company Just Speak English?

It was hard to hear at first, what with all the usual acoustical clutter of a busy U.S. airport, but when I strained to listen I was able to make it out. “We’d like to welcome our SkyLine First, StarAlliance Gold, SkyPRO Elite and Super-Elite Passengers, Fly Higher club members, Fly Higher Gold and Silver, [...]

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November 07, 2011

Related: Digital Business, Presentations

Webinar: The Seven Critical Keys to Marketing Your Brand on Google+

Google+, the search engine’s quickly growing social network, is poised to become a huge force in marketing your brand. In direct competition with Facebook, G+ has one major leg up on Zuckerberg’s creation: Search Engine Visbility. If you expect your brand to be found online a year from now, you must attend this fast-paced, information-packed [...]

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November 06, 2011

Related: Digital Business

Hootsuite vs. Direct Facebook — The Experiment

There’s been some research and opinion that fewer people will see your posts on their Facebook News Feeds when you use a third-party tool like Hootsuite than when you post directly to the page. I recently asked a Facebook rep if there were truth that Facebook favours content published via its own platform over other [...]

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