TOD'S RECENT BLOG POSTS

November 06, 2011

Related: Digital Business

Hootsuite vs. Direct Facebook — The Experiment

There’s been some research and opinion that fewer people will see your posts on their Facebook News Feeds when you use a third-party tool like Hootsuite than when you post directly to the page. I recently asked a Facebook rep if there were truth that Facebook favours content published via its own platform over other [...]

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October 30, 2011

Related: Viral Marketing

Viral Marketing — The First Key: ACC Matching

One of the most popular keynote presentations I give — Deconstructing Viral: How to Build a Killer Viral Marketing Campaign — comes from about a year’s worth of research into the 50 most successful viral marketing campaigns out there. In that research, I discovered that there are six elements common to nearly all successful viral [...]

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October 25, 2011

Related: Mental Health

Episode 2: “Bi-Polar Disorder and Psychosis”

Get Alerted When Each Show’s Out! Want to get an email as soon as each episode is released? Just sign up here — it’s 100% spam-free and your information will never be shared with anyone else. It’ll only be used to alert you to new episodes, once a week. Taking Crazy Back: Episode 2 “Bi-Polar [...]

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October 24, 2011

Related: Digital Living, Quick Tips

How to Remove Facebook’s Timeline beta (“Profile” replacement)

  If you, like me, are one of those “It’s new! It must be better” people, then chances are you’ve already enabled Facebook’s replacement of the Personal Profile page, which it calls Timeline. Timeline, it turns out, sucks. It lets anyone dive way deep into your past online history much, much easier than before. Plus, [...]

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October 21, 2011

Related: Offline Marketing

Free Video Course: “30 Days to Social Media Marketing Awesomeness”

One of the things I get asked a lot at my presentations is if I have a course or video that helps people really excel at digital and social media marketing. Until now, I’ve had to sheepishly admit I didn’t. Can you see where this is going? I’ve just finished putting together a free video series called 30 [...]

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