The Unlimited Web: Some People Don’t Get It

While helping a friend determine which stores had iPads in stock (here’s a hint: None!), I ran across this graphic on London Drugs‘ web site. It was in a block of rotating graphic.

It got me thinking how absolutely out of date the phrase “See in-store for details” is.

Print or broadcast ads, of course, don’t have enough space or time to list all the details like technical specifications, so this phrase was necessary. But is there really any need for it in the age of the web? Why didn’t London Drugs just put those “details” on a hyperlinked web page? It’s not like they were trying to get people to call for the price and rope them into coming in — Apple’s retailers aren’t allowed to discount.

It got me wondering — are there any other retail practices that are obsolete?