trust agentsThe new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book]

I had the chance to interview co-author Julien Smith for about 20 minutes about his ideas. The interview is in this post. (Chris Brogan is Julien’s co-author.)

Listen: Tod Maffin interviews Julien Smith about being a \”trust agent.\”

(This is an except from a radio show pilot I did for the MediaOnTap Conversation Radio Network. If you’d like your company to be heard on the show in a sponsorship capacity, contact Allan at