December 30, 2011

Related: Digital Business

Social Media Complaints: Do We All Owe Major Corporations an Apology?

It used to be that complaining to a company would get you a form letter in reply. If you were lucky. In today’s social media era, though, are they any better at responding to customers? I’d argue — much better.

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March 08, 2010

Related: Offline Marketing

Why Corporate Twitter “Conversations” Are Lies

Okay, folks, it’s time to interject a little honesty into the social media dialogue. Despite grand platitudes of how Twitter is ‘shepherding a new era of corporate transparency and a spirit of engaging with customers,’ the fact remains that even the best corporate examples of such engagement on Twitter remain trivial at best. Just because [...]

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