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	<title>Tod Maffin &#187; Fail</title>
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	<link>http://todmaffin.com</link>
	<description>Senior Digital Communications Strategist  &#124;  Twitter @todmaffin</description>
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	<itunes:summary>Senior Digital Communications Strategist  |  Twitter @todmaffin</itunes:summary>
	<itunes:author>Tod Maffin</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Tod Maffin</itunes:name>
		<itunes:email>tod@todmaffin.com</itunes:email>
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	<managingEditor>tod@todmaffin.com (Tod Maffin)</managingEditor>
	<copyright>Tod Maffin Inc.</copyright>
	<itunes:subtitle>The Revolution Will Be Marginalized</itunes:subtitle>
	<itunes:keywords>marketing, social media, facebook, twitter, tod maffin, todmaffin, digital marketing, branding, business, technology</itunes:keywords>
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		<rawvoice:frequency>Twice Monthly</rawvoice:frequency>
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		<title>Apple&#8217;s One Big Design Flaw</title>
		<link>http://todmaffin.com/appleflaw?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=appleflaw</link>
		<comments>http://todmaffin.com/appleflaw#comments</comments>
		<pubDate>Sun, 13 Jun 2010 23:38:02 +0000</pubDate>
		<dc:creator>Tod</dc:creator>
				<category><![CDATA[Digital Living]]></category>
		<category><![CDATA[Fun and Fail]]></category>
		<category><![CDATA[User Interface]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[flaw]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[speakers]]></category>

		<guid isPermaLink="false">http://todmaffin.com/?p=3094</guid>
		<description><![CDATA[There&#8217;s no denying that Apple makes beautifully designed products. From the simplicity of the Mac Mini to the impossibly tiny iPod Shuffle, Apple wins design kudos for form and function all time time. But there&#8217;s one big flaw in Apple&#8217;s design of the iPhone and iPad that still hasn&#8217;t been fixed &#8212; the onboard speakers. [...]<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s no denying that Apple makes <a href="http://www.technologyreview.com/biztech/18621/">beautifully designed products</a>. From the simplicity of the <a href="http://www.apple.com/macmini/">Mac Mini</a> to the impossibly tiny <a href="http://store.apple.com/us/browse/home/shop_ipod/family/ipod_shuffle?mco=OTY2ODA0Nw">iPod Shuffle</a>, Apple wins design kudos for form and function all time time.</p>
<p>But there&#8217;s one big flaw in Apple&#8217;s design of the iPhone and iPad that still hasn&#8217;t been fixed &#8212; the onboard speakers.</p>
<p>On both the iPhone and iPad, the speaker is located on the rim of the product &#8212; which means that when you&#8217;re looking at the screen and listening to audio, the audio is shooting out <em>away</em> from you. This isn&#8217;t a problem for audio that&#8217;s recorded at decent levels, but so many videos out there (especially those on YouTube) are recorded with levels that are way too low. Cranking up the volume doesn&#8217;t help.</p>
<p>I often end up having to hold my iPhone in this position:</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://todmaffin.com/uploads/iphonecupping.jpg" border="0" alt="iphonecupping Apples One Big Design Flaw" width="480" height="360" title="Apples One Big Design Flaw" /></p>
<p>Although silly looking, this actually increases the volume significantly. On my audio test, cupping your hand in front of the speaker increased the decibel level from a peak of 70db to a peak of 78db. Since dB levels are logarithmic, this is quite an increase in the volume.</p>
<p>All Apple would have to do is locate the speakers on the front to provide better quality audio. (Misdirected audio also tends to drop a lot of the high-end frequency ranges, making the audio also sound muddier and duller.)</p>
<p>I&#8217;ve MacGyver&#8217;ed a solution for my iPad &#8212; tin foil (folded over several times to make it thicker) taped to the back and shaped in the same hand-cup form. It&#8217;s goofy looking, but works like a charm and makes listening a much better experience.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://todmaffin.com/uploads/tinfoil.jpg" border="0" alt="tinfoil Apples One Big Design Flaw" width="300" height="400" title="Apples One Big Design Flaw" /></p>
<p>Griffin, which makes excellent &#8216;iProduct&#8217; accessories, has <a href="http://www.griffintechnology.com/products/aircurve">an acoustic amplifier</a> that looks great, but isn&#8217;t quite portable. ThinkGeek has come up with a simple but awesome solution &#8212; the <a href="http://www.thinkgeek.com/gadgets/cellphone/b8e5/">iPhone Audio Booster</a> is a simple piece of plastic that clips onto the bottom of your iPhone and essentially forms a plastic cup that does the same thing. Genius. And only $8.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://todmaffin.com/uploads/Screen-shot-2010-06-13-at-5.35.41-PM.png" border="0" alt="Screen shot 2010 06 13 at 5.35.41 PM Apples One Big Design Flaw" width="408" height="376" title="Apples One Big Design Flaw" />Still, the right solution is for Apple to simply locate speakers on the front. Steve? Please?</p>
<p>N.B. On the iPad, speakers on both ends would also be good to provide stereo listening. But I&#8217;ll take what I can get. <img src='http://todmaffin.com/wp-includes/images/smilies/icon_wink.gif' alt="icon wink Apples One Big Design Flaw" class='wp-smiley' title="Apples One Big Design Flaw" /> </p>
<p> </p>
<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="twitter 60 Apples One Big Design Flaw"  title="Apples One Big Design Flaw" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
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		<slash:comments>14</slash:comments>
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		<item>
		<title>Why Automated Video Thumbnails (Frame-Grab) Suck</title>
		<link>http://todmaffin.com/framegrab?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=framegrab</link>
		<comments>http://todmaffin.com/framegrab#comments</comments>
		<pubDate>Sat, 30 Jan 2010 03:38:01 +0000</pubDate>
		<dc:creator>Tod</dc:creator>
				<category><![CDATA[Fun and Fail]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[thumbnails]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://todmaffin.com/?p=2397</guid>
		<description><![CDATA[You can watch this video if you like. It&#8217;s only about a minute long. by Tod Maffin: Web Site &#8226; Blog &#8226; Presentations &#8226; Books &#8226; Contact Tod Connect with me on Facebook, Twitter, Google+, and more<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=AhZCpEp4S2I"><img style="border: 0pt none; margin: 7px;" src="http://todmaffin.com/uploads/reaction_audience1.jpg" alt="reaction audience1 Why Automated Video Thumbnails (Frame Grab) Suck" width="461" height="100" title="Why Automated Video Thumbnails (Frame Grab) Suck" /></a></p>
<p>You can <a href="http://www.youtube.com/watch?v=AhZCpEp4S2I">watch this video</a> if you like. It&#8217;s only about a minute long.</p>
<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="twitter 60 Why Automated Video Thumbnails (Frame Grab) Suck"  title="Why Automated Video Thumbnails (Frame Grab) Suck" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why owe Facebook $51,313 for advertising</title>
		<link>http://todmaffin.com/facebookpesos?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebookpesos</link>
		<comments>http://todmaffin.com/facebookpesos#comments</comments>
		<pubDate>Fri, 15 Jan 2010 22:26:47 +0000</pubDate>
		<dc:creator>Tod</dc:creator>
				<category><![CDATA[Fun and Fail]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[pesos]]></category>

		<guid isPermaLink="false">http://todmaffin.com/?p=2283</guid>
		<description><![CDATA[A funny thing happened on my way to my email account this afternoon. I got this email from Facebook: Thank you for your Facebook Ads payment. The details of the charge are below. Please note that, due to processing delays by some credit card companies, this charge may not show up on your statement for [...]<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
]]></description>
			<content:encoded><![CDATA[<p>A funny thing happened on my way to my email account this afternoon. I got this email from Facebook:</p>
<blockquote><p><tt>Thank you for your Facebook Ads payment. The details of the charge are below. Please note that, due to processing delays by some credit card companies, this charge may not show up on your statement for a few days.</p>
<p>Transaction Details:<br />
<b>Payment: $51,313 CLP</b><br />
Date(s) of advertising services provided: December 23, 2009 at 12:00am to Today at 12:00am (Pacific Time)</tt></p></blockquote>
<p>WTF? I owe $51,313 to Facebook for running two relatively small ads for three weeks?!</p>
<p>I currently have two ads running on Facebook. They look like this (and yes, please feel free to click them; thank you!)</p>
<table border="0" width="600">
<tr>
<td align="center" width="50%"><a href="http://todmaffin.com/realestate"><img src="http://todmaffin.com/uploads/fbad_realtors.jpg" alt="fbad realtors Why owe Facebook $51,313 for advertising" border="1" hspace="7" vspace="7" width="155" height="215" title="Why owe Facebook $51,313 for advertising" /></a></p>
</td>
<td align="center" width="50%"><a href="http://todmaffin.com/book"><img src="http://todmaffin.com/uploads/fbad_ideatoair.jpg" alt="fbad ideatoair Why owe Facebook $51,313 for advertising" border="1" hspace="7" vspace="7" width="153" height="218" title="Why owe Facebook $51,313 for advertising" /></a></td>
</tr>
</table>
<p>Together, they generate a fair number of impressions but relatively few clicks. Certainly not $51,313&#8242;s worth!</p>
<p>And then I remember that <a href="http://todmaffin.com/banned_facebook">Facebook is frequently confused when it comes to its advertising</a>.</p>
<p>Turns out, Facebook was billing me in <strong>Chilean Pesos</strong>. I really owe a little more than $100.</p>
<p>So as to not stop my heart again, I try to change the currency to my own. Guess what? Facebook has a way of screwing that up too:</p>
<p><img src="http://todmaffin.com/uploads/currency.jpg" alt="currency Why owe Facebook $51,313 for advertising" border="0" hspace="7" vspace="7" border="1" width="445" height="137" title="Why owe Facebook $51,313 for advertising" /></p>
<p>Nice.</p>
<p><hr size="1">
<img src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="twitter 60 Why owe Facebook $51,313 for advertising"  title="Why owe Facebook $51,313 for advertising" /> <b>by <a href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a href="http://www.todmaffin.com">Web Site</a> &bull; <a href="http://www.todmaffin.com/writing">Blog</a> &bull; <a href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a href="http://www.todmaffin.com/store">Books</a> &bull; <a href="http://todmaffin.com/contact">Contact Tod</a>
<a href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p>
]]></content:encoded>
			<wfw:commentRss>http://todmaffin.com/facebookpesos/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
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