DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a quick 60+ page handbook for any realtor who wants to get started in social media marketing.
The ASSURED ROI™ Model
You’ll learn how to deploy Tod’s system for launching a profitable social media campaign: Assume Nothing… Set SMART… Soft-Launch… Understand… Record and Measure… Engage Audience… Deliver Next Round.
Making a Better Online You
In this chapter, you’ll find out how to present yourself and your brand most effectively online — from the selection of a username to how to pick (and stick with) the perfect avatar.
This is the meat of the book — covering how to market yourself and your listings in social media spaces like Facebook, Twitter, and Flickr. It also covers why you shouldn’t overthink your web site, how to set up online focus groups, and how to launch an email marketing campaign.
BONUS: Tame Your Life
In this extra, you’ll learn how to set up your voicemail so that messages left for you are delivered directly to your blackberry (or any email address), and how to use an online ‘productivity tracker’ to get more done in the day.
About the Author
Tod Maffin speaks to thousands of realtors each year about how to make get new leads and sell properties faster using social media like Facebook, Twitter, and more. He has spoken to:
- Association of Real Estate Licence Law Officials, Florida
- RE/MAX Edmonton
- CIR Realty
- Maxwell Realty
- Ontario Real Estate Association
- Banff Western Connection Conference
- Ottawa Real Estate Board
- Association of Nova Scotia Realtors
- Toronto Real Estate Board
- Canadian Real Estate Association
- …and many more