It’s an ordinary Tuesday — until suddenly your phone starts ringing, email fills up, and your boss walks in to ask to speak to you.
Without you knowing it, your organization has been “bashtagged” — attacked on Twitter. And now, that clever campaign you thought would win you awards is going up in smoke. And worse, actually turning people against your brand.
In this easy-to-read 40-page ebook, you’ll find out the four stages of a Twitter attack, how best to respond, learn from case studies of other organizations who’ve been attacked, and discover the best monitoring solutions.
— Case Study: McDonald’s
— Getting Verified
— Other Ways to Identify
— Parody Accounts
Four Phases of a Twitter Attack
— 1: Ground Zero
— 2: Ripple Effect
— 3: Tides
— 4: Public Domain
— Groundswell Monitoring
— Monitoring tools (Google Alerts, Twitter, Social Mention)
Public Sector and Social Issues
— Case Study: Tony Clement and CRTC
— How Politicians and the Public Sector Should Handle Crises on Twitter
— Case Study: VIA Rail