It’s an ordinary Tuesday — until suddenly your phone starts ringing, email fills up, and your boss walks in to ask to speak to you.
Without you knowing it, your organization has been “bashtagged” — attacked on Twitter. And now, that clever campaign you thought would win you awards is going up in smoke. And worse, actually turning people against your brand.
In this easy-to-read 40-page ebook, you’ll find out the four stages of a Twitter attack, how best to respond, learn from case studies of other organizations who’ve been attacked, and discover the best monitoring solutions.
[message_box title=”No Digital Rights Management!” color=”green”]You’ll get an instantly downloadable PDF file, formatted just like a real book, that you can read or print out to take with you to read during those slow time in an open house. All you need to read it is the free Adobe Acrobat reader. There is no copy protection or digital rights management. It’s a simple, regular PDF file.[/message_box]
— Case Study: McDonald’s
— Getting Verified
— Other Ways to Identify
— Parody Accounts
Four Phases of a Twitter Attack
— 1: Ground Zero
— 2: Ripple Effect
— 3: Tides
— 4: Public Domain
— Groundswell Monitoring
— Monitoring tools (Google Alerts, Twitter, Social Mention)
Public Sector and Social Issues
— Case Study: Tony Clement and CRTC
— How Politicians and the Public Sector Should Handle Crises on Twitter
— Case Study: VIA Rail