Blazingly Effective Email Marketing

Format: Keynote, Concurrent Session, or Workshop
Length: Two 75 min presentations
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Information for Meeting Planners

Imagine clicking just one button — Send — and having your phone begin ringing with people wanting to look at listings you have, buy your products, line up an appointment to see you, and so on. Email marketing is effective and inexpensive. And it’s easier and cheaper to set up than you might think.

Part I: The Basics

  • Starting your first email newsletter
  • Using a provider vs doing it yourself
  • How to get prospects to subscribe
  • How to craft a subject line that your recipients will respond to
  • Promoting your newsletter
  • The “no-effort newsletter” — merging your newsletter and your blog
  • Personalizing your newsletters
  • How often should I send?
  • About using a purchased/rented mailing list
  • Sending in advance, and setting up a regular automated schedule
  • What to write and how to find material
  • Giving your newsletter a professional design

Part II: The Secrets

  • 14 tips to increasing your open rate
  • Integrating your newsletter directly with your web site without being a programmer
  • Boost your open rate using A/B testing (via name, subject line, or date/time)
  • Tying newsletter-opens directly to contracts
  • Staying out of spam folders
  • Using Google Analytics to track your newsletter’s success
  • Segmenting your newsletter for stronger personalization — send only to specific sub-groups like past clients, past buyers, and so on.
  • Create auto-responders that automatically send content to your subscribers without you lifting a finger
  • Keeping it Legal: Staying within the bounds of the CAN-SPAM act
  • Affiliate marketing: Earn extra money with your newsletter with a single link
  • Integrating Twitter, Facebook, and LinkedIn into your newsletter

Part III: No Question Is a Stupid Question

  • Lively Q&A session, where every question is answered and discussed among attendees.

Every attendee will receive a workbook with a summary of content covered, and access to a private web page full of resources, links, and a summary of the workshop content.

Check Tod’s availability | Email Tod Now or call +1.604.618.2861

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