redbold_thumbWe all get too much email. And if you’re communicating with someone who is swamped with it, I’ve found a great way to focus attention on the areas that are important.

It’s a trick borrowed from the content marketers, who are masters at making you see exactly what you want them to.

And it’s as simple as bolding and colouring text.

If I have an email with lots of content in it, I’ll break the email into sections, then RED-BOLD the most important parts.

Admit it. When you first looked at this blog page, you looked at that red and bold phrase above, right?

Here’s an example of an email I just sent one of my engageQ clients:


I’ve used the red-bold as areas I want my email correspondent to focus on.

If all they read are those few words, they’ll understand the whole email.