Deconstructing Viral: How to Build a Killer Viral Marketing Campaign
Format: Keynote, Concurrent Session, or Seminar
Length: 30 to 90 minutes including optional Q&A
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Information for Meeting Planners
Can blind luck be reproduced?
Absolutely, says engageQ digital‘s Tod Maffin.
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.
By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.
He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.
And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign.
You will never look at a viral campaign again the same.
Preview:
“Quite simply, Tod blew our audience away. His Deconstructing Viral presentation gave our members a clear view inside the inner workings of successful viral campaigns. Both entertaining and packed with information, Tod’s presentation was a huge hit.”
— Tracy Campbell, Vancouver Board of Trade
“Tod engaged and entertained our audience right from the start. His Deconstructing Viral talk was a seamless presentation — exciting, educational, and chalk-full of insight. Feedback from audience members included: ‘Great speaker with great content and vivid presentation!’ and ‘Tod is funny as well as smart. As he said: ‘Laughter is one of the keys to a successful viral campaign.’ It’s also key to a winning presentation!”
— Monica Hamberg, Third Tuesday
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