P.R./Communications

Protecting Your Brand When It’s Attacked Online

It’s clear now — the new war for market domination is being fought 140 characters at a time. Your company may already be a sitting duck in the crosshairs of an online brand attack — do you know how to respond to convert attackers into friends?

Social media futurist Tod Maffin shows your meeting attendees how to:

  • Automatically monitor social networking sites to uncover attacks in development
  • Respond to a #hashtag attack on Twitter
  • Protect your brand on hundreds of social networking sites in less than five minutes
  • Convert attackers into friends that will help you instead
  • Achieve a Win-Win: Let the attacker have their say without it affecting your brand
  • Deal with blog trolls and comment flames before they spawn offshoot attacks
  • Pinpoint-measure the effectiveness of your response
  • Learn the perfect tweet character length and why using it is so important

And you’ll learn Tod’s proven SWARM Response model for responding to an online attack — what you learn here might save you a whole world of trouble.

In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.

At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.

Check Tod’s availability for your event