Beyond Tweeting and Poking: The Science of Social Media ROI
If you’ve ever planned a social media campaign and then had to justify its cost, this is the presentation you need to see. engageQ digital‘s Tod Maffin will walk you through his seven-step methodology — Assured ROI™ — for ensuring your next Twitter, Facebook, or email marketing campaign is set up for its best chance to return its investment.
Tod will illustrate how to set measurement ROI “markers” up using free Internet tools, tie those metrics directly into your campaign, and how to report a campaign’s return-on-investment to senior management.
“Tod Maffin is one of the most dynamic and insightful social media and technology visionaries of his time. His natural charm and witty humor had the audience in stitches. Many people said they liked his presentation better than our other keynote speaker (Malcolm Gladwell!), which speaks for itself. Tod’s approach guarantees that your audience will walk away feeling inspired and ready to take action.”
Lindsay Smith, F5 Expo
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