Recruiting the Facebook Generation

They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology.


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The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick.

If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there’s a nasty shock in store. Leading edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, MySpace, and YouTube to find and recruit the future workforce.

In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.

Video Highlights

Sample Slides


Media and Reviews

  • “Tod Maffin was a runaway successful speaker. All [survey] respondents rated him a 3 out of 3 and comments were extraordinarily positive. Following are verbatim comments from our comment cards:
    • Excellent. Engaging. Moving. Hilarious! Thank you! 3++
    • Excellent – best speaker I have ever heard.
    • Great speech, great PowerPoint display. Very engaging.
    • Great speaker for after lunch! Woke me up, made me laugh, and made me think!
    • Tod was worth the price of the conference!
    • Phenomenal! One of the best speakers I have ever seen!
    • Great message. Enjoyed the balance of humour in the context of some very serious messages. Excellent presenter.
    • Very inspirational!!
    • Excellent presentation – the personal touch really added to the effective delivery of Tod’s message.
    • Absolutely wonderful and powerful presentation. I would like to invite him to speak to my organization.
    • Terrific! Tod was enlightening & genuine. He would have been an even better opening speaker to this conference.
    • Absolutely excellent! Excellent speaker, PowerPoint presentation, etc.
    • Excellent speaker – good messages. Very engaging.
    • Tod is a fantastic passionate speaker! An unexpected highlight!
    • Excellent well-paced speech.
    • Wonderful speaker. Great use of PowerPoint.
  • “Hi Tod, Just wanted to tell you how much I enjoyed the presentations I attended yesterday and today. Fabulous ideas/info/life story/videos/delivery!!! After I got back to Brandon, MB (where I’m from) I immediately showed my son the Gmail video! Will you be coming to Manitoba again any time soon?”
    – Erin Brown, Brandon First
  • “Tod’s refreshing presentation on Recruiting the Facebook Generation was relevant, timely, and witty — a rare combination. A remarkable presenter, he had the audience engaged and chuckling first thing in the morning! The feedback received from our attendees was very positive; many agreed that Tod was the highlight of the day — a 9.5 out of 10!”
    – Darcy Rezac, Vancouver Board of Trade

  • “The path to recruiting and retaining the so-called Facebook Generation is not through fancy gimmicks and traditional advertising –- it’s through meaning, spirit and tech-savvy company promotion, says Tod Maffin. The broadcaster, blogger and social media strategist was the keynote speaker at EBNC and IFEBP’s recent sold-out Canadian Benefits Conference.”
    – Employee Benefit News
  • “Maffin’s address was liberally spotted with light-hearted stories, but it was also thought-provoking. More than a few of the association’s membership were making notes for future reference.”
    – Calgary Herald
  • “Tod packed the house in both sessions and he delivered! He has an enormous wealth of expertise on the whole gamut related to social media and the Web 2.0. But content aside, he was also so incredibly engaging and inspiring as a presenter that you couldn’t help but have a fabulous time along the way. What was clear to me was that this guy is authentic. He’s passionate about what he does….and does a terrific job in engaging his audiences.”
    – TGIM Work Life

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