Real Estate
Finally. A Sales Approach to Social Media.
A former CEO of a publicly traded company, Tod Maffin approaches social media marketing from a business point-of-view. Using his Assured ROI™ methodology, he’ll show your realtors how to earn measurable, real, bottom-line results for the social media strategies they employ for their business. No 50,000-foot viewing here. Only clear, understandable, measurable, and proven strategies.
Wouldn’t your realtors rather learn how to get a return on their social media marketing, than learning how to re-color a Twitter avatar?
Keynote Presentation
Social Media Marketing for The Busy Real Estate Agent
Among the topics covered in Tod’s highly entertaining and information-rich presentation:
- Advertising on Google without blowing your budget
- Protecting your brand on the Internet
- Targeting prospects using Facebook
- Becoming the top position in Google searches
- Starting an email newsletter that requires almost no effort
- How to generate leads from Twitter
- Tracking the effectiveness of your email newsletter
- Responding to online trolls or p.r. blunders
- Engaging visitors on your web site in their first click
- Turning clicks into measurable bottom-line results
- ….and much more.
Attendees walk away with a customized web site full of more resources and a brain full of ideas and tactics they can begin using immediately.
Check Tod’s availability | Email Tod Now or call +1.604.618.2861
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Workshop/Seminar
Blazingly Effective Email Marketing for Real Estate Agents
Let’s face it. You’re busy showing properties. Or shuttling documents around.
And yet, you know you could be using more proactive in your marketing.
Well, imagine clicking just one button — Send — and having your phone begin ringing with people wanting to look at listings you have, or wanting to list with you. Email marketing is blazingly effective for realtors. And it’s easier and cheaper to set up than you might think.
Part I: The Basics
- Starting your first email newsletter
- Using a provider vs doing it yourself
- How to get prospects to subscribe
- Designing and sending an Open House promotion in less than three minutes
- How to craft a subject line that your recipients will respond to
- Promoting your newsletter
- The “no-effort newsletter” — merging your newsletter and your blog
- Personalizing your newsletters (”Dear Tod,” instead of “Dear potential home buyer”)
- How often should I send?
- About using a purchased mailing list
- Sending in advance, and setting up a regular automated schedule
- Complete screen-by-screen walkthrough of Mailchimp.com
- What to write and how to find material
- Giving your newsletter a professional design
Part II: The Secrets
- 14 tips to increasing your open rate
- Integrating your newsletter directly with your web site without being a programmer
- Boost your open rate using A/B testing (via name, subject line, or date/time)
- Tying newsletter-opens directly to contracts
- Staying out of spam folders
- Using Google Analytics to track your newsletter’s success
- Segmenting your newsletter for stronger personalization — send only to specific sub-groups like past clients, past buyers, and so on.
- Create auto-responders that automatically send content to your subscribers without you lifting a finger
- Keeping it Legal: Staying within the bounds of the CAN-SPAM act
- Affiliate marketing: Earn extra money with your newsletter with a single link
- Integrating Twitter, Facebook, and LinkedIn into your newsletter
- Integrating event registrations like Open Houses right in the newsletter
- Integrating other services, such as Salesforce, Freshbooks, HighRise, PayPal, and more
Part III: No Question Is a Stupid Question
- Lively Q&A session, where every question is answered and discussed among attendees.
Every attendee will receive a workbook with a summary of content covered, and access to a private web page full of resources, links, and a summary of the workshop content.
Check Tod’s availability | Email Tod Now or call +1.604.618.2861
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Weekly Email
The Best Tips for Realty Social Media Marketing
Book
The Busy Real Estate Agent’s Guide to Profitable Social Media Marketing
Tod Maffin is the author of the forthcoming book: DRIVE! — a handbook written for busy realtors who feel overwhelmed by the social media marketing options out there, and just need an easy-to-read guide on getting started and seeing profits.
First Steps
It’s Not As Hard As You Think • Why the Traditional Model Doesn’t Work
Tod’s Assured ROI™ Model
Assume Nothing (listen) • Set SMART Objectives • Soft Launch • Understand, Then Be Understood • Record and Measure • Engage Audience • Deliver on Brand Promise
Making a Better Online Realtor
Your Username • Your Avatar • Your Voice
The Real Estate Tactics
Email Marketing • Facebook • Flickr • Twitter • Your Web Site • Photos and Videos • Online Focus Groups
Tame Your Life
Tame Your Voicemail • Tame Your Day
The Myths
All realtors need a blog. • All my personal info and photos will be up there! • People want to read about interest rates and housing starts. • I don’t have time to tweet. • I have to be on _______.com • I’ll never understand how to tweet or update my Facebook status.
Availability: DRIVE! is available right now. However, it is only sold in volume discounts to conferences and conventions where Tod is giving a keynote address.
Workshop/Seminar
The Chaotic Realtor: Working and Living in the Hyperspeed Economy Without Losing Your Mind
Let’s just say this — there’s a very good chance you’re doing three things right now. Don’t think so? Think about it. You’re reading this, you may have some music or talk show on in the background, your eye darts over to your email about that Open House tomorrow, and so on.
It’s not your fault; that’s what today’s fast-paced, always-on life of a realtor demands. And you either go with the fast-flow or you die. Right? Not always.
In this entertaining but informative seminar (also available as a keynote), Tod will show you how to be more productive, profitable, and satisfied with life by using a new set of skills designed to reduce your email, wrangle your voicemails better, and prioritze your day.
Some highlights from the presentation:
- Exploit proven streamlined email model that will save you at least an hour a day
- Learn how you are literally damaging your brain when you multitask
- Use more effective management strategies like Smart Delegation
- Learn why you feel sore all the time and the secret world of stress-induced sub-muscular contractions
- Gain a little space and “just be” without taking up yoga
- Use web services to priorize your day
- Learn how your brain simply can’t do more than one thing at a time (fun demonstration)
Check Tod’s availability | Email Tod Now or call +1.604.618.2861
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