Social Media for Real Estate
Finally. A Sales Approach to Social Media.
Format: Keynote or Workshop
Length: Two 75 min presentations
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Information for Meeting Planners
Tod Maffin approaches social media marketing from a business point-of-view. Using his Assured ROI™ methodology, he’ll show your realtors how to earn measurable, real, bottom-line results for the social media strategies they employ for their business. No 50,000-foot viewing here. Only clear, understandable, measurable, and proven strategies.
Among the topics covered in Tod’s highly entertaining and information-rich presentation:
- Using location-based marketing to generate traffic to your open houses
- Becoming the top position in Google searches
- Advertising your listings on Google without blowing your budget
- Protecting your personal brand on the Internet
- Targeting hot prospects using Facebook
- How to generate leads from Twitter
- Engaging visitors on your web site in their first click
- Turning clicks into measurable bottom-line results
- ….and much more.
Wouldn’t your attendees rather learn how to get a return on their social media marketing, than learning how to re-color a Twitter avatar?
Keynote Presentation
Attendees walk away with a customized web site full of more resources and a brain full of ideas and tactics they can begin using immediately.
Check Tod’s availability | Email Tod Now or call +1.604.618.2861
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Workshop/Seminar
Blazingly Effective Email Marketing
Imagine clicking just one button — Send — and having your phone begin ringing with people wanting to look at listings you have, or wanting to list with you. Email marketing is blazingly effective. And it’s easier and cheaper to set up than you might think.
Part I: The Basics
- Starting your first email newsletter
- Using a provider vs doing it yourself
- How to get prospects to subscribe
- Designing and sending an Open House promotion in less than three minutes
- How to craft a subject line that your recipients will respond to
- Promoting your newsletter
- The “no-effort newsletter” — merging your newsletter and your blog
- Personalizing your newsletters (”Dear Tod,” instead of “Dear potential home buyer”)
- How often should I send?
- About using a purchased mailing list
- Sending in advance, and setting up a regular automated schedule
- Complete screen-by-screen walkthrough of Mailchimp.com
- What to write and how to find material
- Giving your newsletter a professional design
Part II: The Secrets
- 14 tips to increasing your open rate
- Integrating your newsletter directly with your web site without being a programmer
- Boost your open rate using A/B testing (via name, subject line, or date/time)
- Tying newsletter-opens directly to contracts
- Staying out of spam folders
- Using Google Analytics to track your newsletter’s success
- Segmenting your newsletter for stronger personalization — send only to specific sub-groups like past clients, past buyers, and so on.
- Create auto-responders that automatically send content to your subscribers without you lifting a finger
- Keeping it Legal: Staying within the bounds of the CAN-SPAM act
- Affiliate marketing: Earn extra money with your newsletter with a single link
- Integrating Twitter, Facebook, and LinkedIn into your newsletter
- Integrating event registrations like Open Houses right in the newsletter
- Integrating other services, such as Salesforce, Freshbooks, HighRise, PayPal, and more
Part III: No Question Is a Stupid Question
- Lively Q&A session, where every question is answered and discussed among attendees.
Every attendee will receive a workbook with a summary of content covered, and access to a private web page full of resources, links, and a summary of the workshop content.
