Generating Real B2B Leads Using LinkedIn (Half-Day MasterClass)

 Format: Half-Day Workshop (Pre-, Post-, or Intra-Conference)
 Length: Four hours [other time formats]
 Inquire About a Date Now
 Information for Meeting Planners

linkedin for b2b presentation seminar workshop LinkedIn business-to-business

Companies working in the B2B space are already using LinkedIn as a key driver of solid leads to reach business targets. Why aren’t you exploiting this incredibly effective, yet under-used tool? Your competitors are!

In this information-packed and interactive half-day MasterClass session, digital marketing strategist Tod Maffin will show you everything you need to know to start generating measurably profitable B2B leads entirely within LinkedIn.

This is a roll-up-your-sleeves, half-day session (length can be altered to fit your agenda) where Tod will walk you how to generate, actionable real leads. Here’s how a sample half-day will flow:

9:00 a.m.

  • Everything You Need to Know About LinkedIn in 108 Seconds
  • Building Your Profile to Attract Prospects
  • The Eight Top Mistakes People Make On Their LinkedIn Profile
  • Finding Out Who’s Stalking Your Profile
  • Three Examples of Perfect Profiles From Your Industry
  • Reaching Out: Getting Strategic Testimonials to Gain Traction

9:45 a.m.

  • Interactive Q&A session (live demo on screen)
  • In-Room Stretch Break

b2b training for linkedin10:00 a.m.

  • The Right Way to Connect People to Your Network
  • Adding Leads to Your Network Even If You Don’t Know Them
  • Qualifying Leads: Reaching Out to the Right People
  • Reaching Buyers Through Your Network
  • Reaching Buyers Using LinkedIn InMail

10:45 a.m.

  • Interactive Q&A session (live demo on screen)
  • Regular Break

11:15 a.m.

  • Measuring Profitability of Leads Captured on LinkedIn
  • Micro-Targeting B2B Leads Using LinkedIn Ads
  • Monitoring Companies for News You Can Use
  • LinkedIn Groups As Lead Generation Tools: The Right and Wrong Way

linkedin b2b11:55 a.m.

  • Interactive Q&A session (live demo on screen)
  • In-Room Stretch Break

12:10 p.m.

  • Starting and Curating Your Own LinkedIn Group to Generate Leads
  • Secret Ninja Tips Only the LinkedIn Pros Know
  • Going Pro and Paying for More Access: Pros and Cons

12:40 p.m.

  • Interactive Q&A session (live demo on screen)
  • In-Room Stretch Break

1:00 p.m. — MasterClass ends; Tod is available the rest of the day for informal “hallway questions”

But it’s not over when the four hours ends — your attendees will walk away with:

  • a full copy of Tod’s slides with room for notes
  • worksheets to connect and calculate LinkedIn activity to lead profitability
  • a ten-page special report about finding and closing B2B on LinkedIn
  • access to Tod’s library of LinkedIn tutorial videos

If you’re interested in having Tod present this MasterClass to your company, association conference, or corporate meeting, just fill in the form below:

Fill out my online form.

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