Labour Relations

Labour Relations in the YouTube Era

It starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. You don’t need to be online to discover that labour relations in today’s digital era is an entirely new animal.

Tod Maffin‘ should know. When the CBC locked out him at 5,500 other employees in 2005, Tod started a blog. In time, it grew to be the hub of communications for both labour and management, garnering 10,000 unique visits daily, and some say the blog helped end the dispute earlier.

In this fast-paced, information-rich, entertaining presentation, Tod will walk you through how the CBC story unfolded, introduce you to his SWARM methodology for responding online, and how to speak in a new voice that engages, not offends, those on the line.

For more information or to inquire about booking, contact Tod Maffin.

“Hi Tod. Just wanted to let you know that your session with us on January 14, 2008 was very well-received – interesting, thought-provoking, educational, and, yes, somewhat frightening!”

Deborah Stewart
Senior Human Resources Consultant
BC Public School Employers’ Association

The Virtual Picket Line

  • The Dangers of the Webswarm
  • From flock communications to swarm communications
  • The three current (and failed) models

The Key Tools And How They’re Used

  • Facebook
  • YouTube
  • Blogs
  • Industry-specific case studies

New Rules: The Dangerous Sound of Silence

  • Self-organizing
  • Direct public lobbying
  • It’s true. Your words live forever.
  • Case study: Angry blogger vs. Hotel Fort Garry
  • The S.W.A.R.M. Methodology applied to labour relations

Monitor, Engage, and Talk

It’s not enough any more to just compile a list of media coverage. Today, you’ve got to be actively monitoring blogs, podcasts, RSS feeds, Flickr photostreams, YouTube channels, and more. Tod will show you how to do that quickly without hiring a high-priced media monitoring firm. And, more important, show you how to both respond to inaccurate blog posts or get your word out.

For more information or to inquire about booking, contact Tod Maffin.