HR/Labour Relations

Keynote Presentations

Recruiting the Facebook Generation: Winning the War for Talent


They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology. The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick. If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there’s a nasty shock in store. Leading edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, MySpace, and YouTube to find and recruit the future workforce. In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.

The Virtual Picket Line: Labour Relations in the YouTube Era

THE VIRTUAL PICKET LINE
Labour Relations in the YouTube

1. The Dangers of the Webswarm
a. From flock communications to swarm communications
b. The three current (and failed) models

2. The Tools And How They’re Used Against You
a. Full social media campaign
b. Case Study: U.S. Writers’ Strike
c. Case Study: CBC Lockout, 2005
d. Case Study: Labour vs. British Government

3. The Dangerous Sound of Silence
a. Self-organizing
b. Direct public lobbying
c. Your words live forever on the Internet
d. Case study: Angry blogger vs. Hotel Fort Garry

4. The S.W.A.R.M. Methodology
S: Sweeten
W: Win-Win
A: Advise
R: Right The Wrongs
M: Make Friends

5. Monitoring and Engaging the Swarm on Your Own Terms

6. Becoming More Human

“Hi Tod. Just wanted to let you know that your session with us on January 14, 2008 was very well-received – interesting, thought-provoking, educational, and, yes, somewhat frightening!”

Deborah Stewart
Senior Human Resources Consultant
BC Public School Employers’ Association

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