Credit Unions

Tod Maffin understands the credit union industry. A member of his local credit union nearly all his life, Tod’s keynote presentations about the future of credit unions are energetic, fun, humourous, and packed with use-it-tomorrow information. He has consulted with a wide variety of credit unions, from national associations to small-town credit unions.

“No speakers connect with the audience with the ease that you do.”
Credit Union Central

Back to Basics: Technology & the Member-Focused Mindset

The world of financial services is on the verge of enormous growth as “Boomernomics” take hold in the financial, healthcare, and recreation sectors. Your credit union can exploit this revolution and grow your membership base exponentially — if you’re willing to use technology to your advantage. In this “Back to Basics” presentation, Tod will discuss what he believes are the five key real-world strategies your member-services staff need to implement daily in order to make your technology tools work for your members.

Marketing Your Business Online (Business Member Appreciation Night)

Looking for a unique way to thank your business members? Tod’s member-appreciation nights have been extremely well received by credit unions around North America. Invite your business members from a wide spectrum of industries, and Tod will walk them through an expert’s guide of marketing their business online: From getting into the search engines, to secret nerd email tips, to hiring the right people, and more. Tod will customize the topics to the attendees industries and job function.

What They Say

Credit Union Central of British Columbia

Credit Union testimonial“I’ve booked many ‘techno-gurus’ for our conferences. None have connected with the audience with the ease that you did. I was awed (and gratified) by your ability to pick up on my cues and zero in on exactly the issues that are most relevant to our industry, such as the balance between technology and personal service. Delegates were charged up after your thought-provoking address… You garnered record-high marks on our delegates’ evaluations… a whopping 85 percent giving your presentation a “5”
– the highest possible rating.”
Credit Union Central of British Columbia

Credit Union Executives SocietyCredit Union Executives Society

“You received an overall rating of 1.27 — on a sale of 1 to 4, 1 being excellent.”
George Hofheimer, VP, Credit Union Executives Society

Corporate Federal Credit Union

First Credit Union“Your presentation ‘Seizing the Opportunities of Mobile Commerce” added to [the conference’s] success. With a rating of 4.62 out of 5.00, you were rated one of the best speakers at the meeting.”
Barbara DeAngelo, LICU Corporate Federal Credit Union

Selected Credit Union Clients

  • Credit Union Assn., Reno NV
  • Credit Union Executives Society, Phoenix AZ
  • Grand Forks Credit Union
  • Credit Union Central of Saskatchewan
  • Twin County Credit Union, Vancouver WA
  • Envision Financial Credit Union
  • IBM Credit Unions
  • Corporate Federal Credit Unions
  • Credit Union Assn. of Alberta

Other Financial Clients

  • Mackenzie Financial
  • Canadian Payments Assn.
  • Investment Funds Institute of Canada
  • HSBC Marketing
  • FPC Investments
  • Regal Capital
  • NCE Financial
  • Cdn. Finance Leasing Assn.
  • Gov’t Finance Officers Assn.
  • Money Concepts
  • Denrose Carter
  • Inst. of Chartered Business Valuators

Read more testimonials