Keynotes and Workshops
20/20 Vision: The Future of Business in 2020
In this fast-paced glimpse at what the business landscape will look like in 2020, Tod Maffin breaks down the top consumer and corporate mega-trends and reveals how they’ll affect all organizations. How will this smartphone culture change how people make purchases? What creative employee benefits will you need in place to retain your key people? How will neuromarketing affect your sales plans? How will you combat loyalty-sniping apps? It’s a look at the what future holds for us all, solidly anchored in real-world business priorities.
— More at http://todmaffin.com/2020vision
NEW! 30 Secret Nerd Tips for Life Control
Tired of going to conference sessions where the presenter talks in theoretical, 50-thousand-foot generalities? You know the kind — you walk away thinking “He had nice slides, but I can’t apply any of that to my real day job.” In this fun information-packed session, Tod Maffin will reveal his 30 top nerd tips for working more effectively and living your life with less stress.
— More at http://todmaffin.com/30nerdtips
SWARM!: Turning Combatants into Advocates When Good Buzz Goes Bad Online
Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.
— More at: http://todmaffin.com/crisis
One Click Away: Cultivating Brand Loyalty in the Digital-Consumer Economy
In this era of the empowered consumer and websites that report the lowest prices on everything, it’s critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty. In this presentation, Tod demonstrates how quickly loyal fans fall out of love with their “favorite” brands and offers precise action steps that need to be taken in order to maintain that loyalty.
— More at http://todmaffin.com/oneclickaway
Deconstructing Viral: How to Build a Killer Viral Marketing Campaign
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.
— Video sample and more at http://todmaffin.com/viral
Exploiting Edgerank: Triple Your Brand’s Visibility on Facebook
So you’ve got a Facebook page for your brand, but it’s just not getting the traction you keep hearing about. You post something to your fan page and, a minute later, it’s already dropped off the bottom of your fans’ News Feeds. In this fast-paced seminar, Tod reveal how social media pros use Edgerank to keep their brand much more visible on Facebook’s all-important News Feed.
— More at http://todmaffin.com/fb_edgerank
Taking Crazy Back: A New Roadmap to Mental Health in the Workplace
Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family. Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.
— Video sample and more at http://takingcrazyback.com/
Leading the Facebook Generation: How to Manage, Inspire, and Retain the Generation-Y Millennials
Tod will show your delegates the key ways your business must change if you want to engage and retain this new, young, and energetic workforce. From developing personalized benefits packages to learning an entirely new leadership model. You’ll see real-world case studies of what works (and examples where attempts to manage this generation went spectacularly wrong) and will walk away with a detailed online kit of resources, additional articles and reports, and notes of the presentation.
— More at http://todmaffin.com/presentations/humanresources
TELEVISION AND RADIO
The Social Broadcaster: Infusing Social into Your Station’s DNA
One thing is clear in this new world of social networks — tweeting just ain’t cutting it any more. Stations and shows are struggling to use social media to engage with and broaden their audience. In this no-sacred-cows session, Tod Maffin will show you how leading broadcast brands are exploiting social virality and connect with their viewers and listeners.
— More at http://todmaffin.com/broadcasting
Smart Communities, Engaged Citizens
Using the same web sites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, collecting opinion on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools. Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged, active citizen base. He’ll break down three successful campaigns for re-election and walk your group how the elected representative used specific digital tactics.
— More at http://todmaffin.com/government
Full-Day Training and Facilitation
Creating Contagious Fan Engagement That Drives Action
In this intensive, on-site workshop, your team will learn the secrets behind creating contagious engagement in social media — the kind of interaction that drives real-world action. Fully-customized to your organization and competitive space, your team will learn how to:
- Develop a ROI-based social media strategy
- Market beyond the basic model of segmentation
- Measure and report actual results (not just clicks and tweets)
- Identify and reach brand influencers
- Protect and moderate your social media channels
- Convert attackers to fans (using our five-step negative response strategy)
- Boost visibility in Facebook exploiting its Edgerank algorithm
- Exploit advanced tactics like retargeting and microtargeting
— More at http://todmaffin.com/smworkshop
JumpStart: A Day of Change
JumpStart is a full-day, interactive workshop for organizations which need to propel themselves into change — whether that’s to improve stakeholder engagement, use new technologies like smartphones and social media, or solve a real problem. Based on the Open Space meeting format, it can be done with groups from 15 to 2000.
— More at: http://todmaffin.com/jumpstart