Facebook Edgerank: Are Images On The Way Out?

edgerank_postAfter being tipped off by my friend Buzz Bishop (and hearing other reports from friends in the industry) that Facebook might have adjusted its Edgerank code again, I thought I’d run some experiments.

Used to be that posting images would almost certainly get you to the news feed. Now, it seems that plain-old Status Updates are Facebook’s new post de jour.

Methodology

I run a Facebook Page with about 90,000 fans [CBC Fan Club] and tried four different types of posts, each spaced 30 minutes apart:

  • A plain Status Update
  • A Status Update with an external link in the comments
  • A Link post
  • An Image post

Results After About 10 Hours

Status Message — no link anywhere [view] 27,648 viewed

Status Message — with link in comments [view] 24,240 viewed

Link Post [view] 15,232 viewed

Photo (highly sharable) [view] 12.944 viewed

Conclusion

Although this test was done on a large fan sample, this was a single test. Still, I think it’s clear that returning to posting plain Status Updates might be very advantageous for social media community managers looking to increase reach.

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