After being tipped off by my friend Buzz Bishop (and hearing other reports from friends in the industry) that Facebook might have adjusted its Edgerank code again, I thought I’d run some experiments.
Used to be that posting images would almost certainly get you to the news feed. Now, it seems that plain-old Status Updates are Facebook’s new post de jour.
Methodology
I run a Facebook Page with about 90,000 fans [CBC Fan Club] and tried four different types of posts, each spaced 30 minutes apart:
- A plain Status Update
- A Status Update with an external link in the comments
- A Link post
- An Image post
Results After About 10 Hours
Status Message — no link anywhere [view]
27,648 viewed
Status Message — with link in comments [view]
24,240 viewed
Link Post [view]
15,232 viewed
Photo (highly sharable) [view]
12.944 viewed
Conclusion
Although this test was done on a large fan sample, this was a single test. Still, I think it’s clear that returning to posting plain Status Updates might be very advantageous for social media community managers looking to increase reach.
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