After being tipped off by my friend Buzz Bishop (and hearing other reports from friends in the industry) that Facebook might have adjusted its Edgerank code again, I thought I'd run some experiments.
Used to be that posting images would almost certainly get you to the news feed. Now, it seems that plain-old Status Updates are Facebook's new post de jour.
I run a Facebook Page with about 90,000 fans [CBC Fan Club] and tried four different types of posts, each spaced 30 minutes apart:
- A plain Status Update
- A Status Update with an external link in the comments
- A Link post
- An Image post
Results After About 10 Hours
Status Message — no link anywhere [view]
Status Message — with link in comments [view]
Link Post [view]
Photo (highly sharable) [view]
Although this test was done on a large fan sample, this was a single test. Still, I think it's clear that returning to posting plain Status Updates might be very advantageous for social media community managers looking to increase reach.