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About the author: Tod Maffin [contact] is a thought-leader in the areas of strategic social media, using technology for recruitment, maintaining balance in a tech-crazy world, and technology in K-12 education. His information-rich, funny, and fast-paced keynote presentations and workshops keep him in high demand at major conferences from Stockholm to Sydney and across North America. Each year, he speaks to more than 40 groups around the world and has appeared in/on Bloomberg TV, The New York Times, CBC, BBC, ABC, and many more.