This keynote is for any public relations or communications person in an organization or association, or really anyone who values their brand on the Internet.
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This keynote is for any public relations or communications person in an organization or association, or really anyone who values their brand on the Internet.
If you have an event where you’d like me to present the full 90-minute keynote presentation, please check my availability and/or contact me.
Other links you might be interested in: (Links open in a new window. They do not stop the video.)
It’s clear now — the new war for market domination is being fought 140 characters at a time. Your company may already be a sitting duck in the crosshairs of an online brand attack — do you know how to respond to convert attackers into friends?
Social media futurist Tod Maffin shows your meeting attendees how to:
Automatically monitor social networking sites to uncover attacks in development
Respond to a #hashtag attack on Twitter
Protect your brand on hundreds of social networking sites in less than five minutes
Convert attackers into friends that will help you instead
Achieve a Win-Win: Let the attacker have their say without it affecting your brand
Deal with blog trolls and comment flames before they spawn offshoot attacks
Pinpoint-measure the effectiveness of your response
Learn the perfect tweet character length and why using it is so important
And you’ll learn Tod’s proven SWARM Response model for responding to an online attack — what you learn here might save you a whole world of trouble.
In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.
At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.
It’s clear now — the new war for market domination is being fought 140 characters at a time.
Social media futurist Tod Maffin shows your meeting attendees how to join the battle — dominate market space online, access more qualified leads, pinpoint-measure your marketing efforts, and immediately counter negative online attention.
In his new fast-paced, entertaining keynote presentation, Maffin will let your attendees in on the micro-marketing secrets previously used only by “the digerati” on sites like Facebook, Twitter, and corporate blogs. The latest, most measurably-effective branding tools that organizations can use online — demonstrated step-by-step and illustrated for startling effect.
Realizing that warfare defense is as critical as strategy, content includes deploying counter-measures against online attacks of your brand — whether from comment flames, hashtag attacks on your Twitter feed, blog trolls, or more.
In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.
At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.
Tod Maffin and Malcom Gladwell have been selected as the two keynote speakers at the upcoming F5 Expo in Vancouver. Hear Tod's story of how he went from being an always-on multi-millionaire dotcom executive to crashing into depression and addiction. A story of hope and recovery, with a lesson to everyone in the tech industry; Tod will outline his five key tools to surviving in the techno-busy lifestyle.
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