This keynote is for any public relations or communications person in an organization or association, or really anyone who values their brand on the Internet.
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This keynote is for any public relations or communications person in an organization or association, or really anyone who values their brand on the Internet.
If you have an event where you’d like me to present the full 90-minute keynote presentation, please check my availability and/or contact me.
Other links you might be interested in: (Links open in a new window. They do not stop the video.)
It’s clear now — the new war for market domination is being fought 140 characters at a time. Your company may already be a sitting duck in the crosshairs of an online brand attack — do you know how to respond to convert attackers into friends?
Social media futurist Tod Maffin shows your meeting attendees how to:
Automatically monitor social networking sites to uncover attacks in development
Respond to a #hashtag attack on Twitter
Protect your brand on hundreds of social networking sites in less than five minutes
Convert attackers into friends that will help you instead
Achieve a Win-Win: Let the attacker have their say without it affecting your brand
Deal with blog trolls and comment flames before they spawn offshoot attacks
Pinpoint-measure the effectiveness of your response
Learn the perfect tweet character length and why using it is so important
And you’ll learn Tod’s proven SWARM Response model for responding to an online attack — what you learn here might save you a whole world of trouble.
In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.
At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.
It’s clear now — the new war for market domination is being fought 140 characters at a time.
Social media futurist Tod Maffin shows your meeting attendees how to join the battle — dominate market space online, access more qualified leads, pinpoint-measure your marketing efforts, and immediately counter negative online attention.
In his new fast-paced, entertaining keynote presentation, Maffin will let your attendees in on the micro-marketing secrets previously used only by “the digerati” on sites like Facebook, Twitter, and corporate blogs. The latest, most measurably-effective branding tools that organizations can use online — demonstrated step-by-step and illustrated for startling effect.
Realizing that warfare defense is as critical as strategy, content includes deploying counter-measures against online attacks of your brand — whether from comment flames, hashtag attacks on your Twitter feed, blog trolls, or more.
In the true Tod Maffin form that’s won him praise from hundreds of meeting planners worldwide, there are no high-level theoretical overviews here, no boring bullet points, and no technical jargon. Your attendees already understand the social media basics these days; this presentation takes them to the next level — past understanding and directly into strategic, measurably effective use.
At the end, each of your attendees will get immediate access to a private online resource — branded with your conference or meeting logo — complete with presentation notes, worksheets, and step-by-step walkthroughs of each strategy demonstrated on stage. This secure online resource is fully accessible via Blackberry, iPhone, and nearly all other mobile devices.
If you haven’t seen Tod Maffin give a keynote presentation, then you haven’t seen a presentation done the right way.
His presentation slides are on steroids. Images fly by at breathtaking speed, punctuating nearly every other sentence. Part speech, part live rock performance, there’s not a single bullet point in sight. Tod’s timing is sharp and his energy is simply infectious.
Maybe that’s part of why Tod, COO and senior strategist at tMedia Strategies, is a highly sought-after keynote speaker around North America and the world, including Berlin, Melbourne, Stockholm, London, Bucharest, and more.
Most importantly, the content is packed with “use-it-tomorrow” information — always customized to each specific group, using new research, live web links, industry-specific relevant examples and case studies, and done in close partnership with the meeting planner to ensure the presentation meets the exact goals needed.
NEW! Deconstructing Viral: How to Build a Killer Viral Marketing Campaign
Can blind luck be reproduced? Absolutely, says Tod Maffin.
Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.
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By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.
He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.
And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign.
You will never look at a viral campaign again the same.
NEW! Using Location-Based Marketing to Drive More Revenue: Six Key Strategies for Mobile Commerce
How many potential customers walk past your storefront or office each day without walking in? Imagine if you could target them as they get close and push them a special offer or reward your best customers with a single click of your mouse — at virtually no cost to you. It’s possible, using location-based marketing. Tod Maffin will show you the latest location-marketing tools and walk you through the six key strategies you will need to target mobile consumers in the future and drive more revenue today.
It’s clear now — the new war for market domination is being fought 140 characters at a time. Your company may already be a sitting duck in the crosshairs of an online brand attack — do you know how to respond to convert attackers into friends? Tod will show your meeting attendees how to automatically monitor social networking sites to uncover attacks in development, respond to a #hashtag attack on Twitter, convert attackers into friends that will help you instead, and deal with blog trolls and comment flames before they spawn offshoot attacks.
The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick. Leading edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, MySpace, and YouTube to find and recruit the future workforce. Tod walk your audience through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.
“The Highlight of the Day: Tod’s refreshing presentation on Recruiting the Facebook Generation was relevant, timely, and witty — a rare combination. A remarkable presenter, he had the audience engaged and chuckling first thing in the morning! The feedback received from our attendees was very positive; many agreed that Tod was the highlight of the day — a 9.5 out of 10!” – Darcy Rezac, Vancouver Board of Trade [More testimonials]
In this follow-up to Tod’s massively popular presentation Recruiting the Facebook Generation, Tod will show your delegates the eight key ways your business must change if you want to engage and retain this new, young, and energetic workforce. From developing personalized benefits packages to learning an entirely new leadership model, the presentation walks you through, in plain language, the specific areas you need to focus on.
Blazingly Effective Email Marketing
Imagine clicking just one button — Send — and having your phone begin ringing with people wanting to look at listings you have, buy your products, line up an appointment to see you, and so on. Email marketing is effective and inexpensive. And it’s easier and cheaper to set up than you might think. In this fast-paced workshop, Tod will show your attendees secrets to building your list quickly and increasing open rates.
Labor Relations in the YouTube Era:
Responding to Online Attacks and Improving Relationships with Your Workers
It starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. You don’t need to be online to discover that labor relations in today’s digital era is an entirely new animal. Tod should know. When the CBC locked out him at 5,500 other employees in 2005, Tod started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily, and some say the blog helped end the dispute earlier. In this fast-paced, information-rich, entertaining presentation, Tod will walk you through how the CBC story unfolded, introduce you to his SWARM methodology for responding online, and how to speak in a new voice that engages, not offends, those on the line.
“Incredible Engaging and Inspiring: Tod packed the house in both sessions and he delivered! He has an enormous wealth of expertise on the whole gamut related to social media and the Web 2.0. But content aside, he was also so incredibly engaging and inspiring as a presenter that you couldn’t help but have a fabulous time along the way. What was clear to me was that this guy is authentic. He’s passionate about what he does….and does a terrific job in engaging his audiences.” – TGIM Work Life [More testimonials]
Teaching the Facebook Generation:
Connect with Your Gen-Y/Millennial Students Better and Teach More Effectively
How do you help Generation Y learn when they have nearly zero attention span, expect that you’ll be at least as tech-savvy as they are, and have high demands for heavy curriculum customization? Tod Maffin will show you incredibly effective ways to help today’s students learn. Among the things you’ll learn in this fast-paced and entertaining 90 minute keynote presentation:
Exploit learners’ low attention span with TurboLessons
Engage your students’ curiosity by using Curriculum Mashups
Transition from being a teacher to being a guide
What do to when a student “friends” you on a social networking site
The case for encouraging the use of Facebook and Twitter in the classroom
The Problem with Rock Tumblers:
Why Our Education System is in Urgent Crisis (and How to Fix It)
The “system” means well, but it’s slowly asphyxiating the future of education. In this provocative keynote address, Tod Maffin identifies the primary ways the education system is taking the “rough stones” of learners and tries to grind and polish their way to education — while actually scraping away the culture and uniqueness the learners bring. Maffin’s five steps to repairing this damage will get your conference delegates talking days after the address.
For more than a decade, Tod has consulted with and spoken to some of the largest organizations throughout the world — from private CxO-level executive coaching sessions to conferences of more than 2,000 people.
Join Tod's weekly Social Media Strategies e-newsletter (form below) and get his special research report Understanding the Facebook Generation free as soon as you subscribe.
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