he world of human resources is a lot different from what it was 30 years ago — today, you recruit by LinkedIn, lead by Yammer, and resolve labor disputes by YouTube. If you’d like to get your attendees up to speed quickly on the new world of Generation Y, labor relations, and human resources, you’ve got to have Tod Maffin at your next event.
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Recruiting the Facebook Generation:
Winning the New War for Talent
They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology.
If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there’s a nasty shock in store. Leading edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, Google+, LinkedIn, Twitter, and YouTube to find and recruit the future workforce.The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick.
In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.
Leading the Facebook Generation:
How to Manage, Inspire, and Retain Generation Y
In this follow-up to Tod’s massively popular presentation Recruiting the Facebook Generation, Tod will show your delegates the eight key ways your business must change if you want to engage and retain this new, young, and energetic workforce.
From developing personalized benefits packages to learning an entirely new leadership model, the presentation walks you through, in plain language, the specific areas you need to focus on. You’ll see real-world case studies of what works (and examples where attempts to manage this generation went spectacularly wrong) and will walk away with a detailed online kit of resources, additional articles and reports, and notes of the presentation.
- Integrating the Generations
- Living a New Leadership and Management Style
- Rethinking Benefits and Evaluations
- Developing On-Demand Workplace Education
- Creating a Safe Space Where Innovation ‘Just Happens’
- Structuring a Team by Removing Its Structure
- Fostering Loyalty by Training Them to Leave
- The Six Reasons Millennials/Generation Y Leave Their Employer
The presentation is completely flexible, from a 60- to 90-minute keynote presentation to a half-day interactive seminar format. It’s designed for human resources professionals, small-business managers, and anyone else who works with people aged 18-32. What you learn may prevent a workforce exodus.
Labor Relations in the YouTube Era:
Responding to Attacks and Improving Relationships
It starts as a striking worker starting an anti-management blog. Or a locked-out staffer uploading videos to YouTube of managers crossing the line. You don’t need to be online to discover that labor relations in today’s digital era is an entirely new animal.
Tod Maffin should know. When the CBC locked out him at 5,500 other employees in 2005, Tod started a blog. In time, it grew to be the hub of communications for both labor and management, garnering 10,000 unique visits daily, and some say the blog helped end the dispute earlier.
In this fast-paced, information-rich, entertaining presentation, Tod will walk you through how the CBC story unfolded, introduce you to his SWARM methodology for responding online, and how to speak in a new voice that engages, not offends, those on the line.
New Rules: The Dangerous Sound of Silence
- Direct public lobbying
- It’s true. Your words live forever.
- Case study: Angry blogger vs. Hotel Fort Garry
- The S.W.A.R.M. Methodology applied to labour relations
Monitor, Engage, and Talk
It’s not enough any more to just compile a list of media coverage. Today, you’ve got to be actively monitoring blogs, podcasts, RSS feeds, Flickr photostreams, YouTube channels, and more. Tod will show you how to do that quickly without hiring a high-priced media monitoring firm. And, more important, show you how to both respond to inaccurate blog posts or get your word out.
Thought-Provoking, Educational… Frightening!
“Hi Tod. Just wanted to let you know that your session with us on January 14, 2008 was very well-received – interesting, thought-provoking, educational, and, yes, somewhat frightening!”
– Deborah Stewart, Senior Human Resources Consultant, BC Public School Employers’ Association
To inquire about booking, just complete the form on the right.