Facebook’s Amazing Social Graph

I decided to actually take the weekend off work¹ and I spent all of Sunday morning putting in all my interests, favourite movies, TV shows, books, and games into my Facebook profile. (As it turns out, Facebook automatically connects you to the brand pages of those things you list that it can find. I don’t mind this, but wish there were an option to turn that off.)

Anyway, one of the advantages to this is that I’ve found the Your Friendship With feature is much richer now.

For instance, when I browse my friend John Biehler‘s Facebook page, it shows us photos we were in together, things we both like, and so on:

Clicking See Friendship displays events we both attended, discussions with each other on our respective walls, and mutual friends.

For now, it just makes interesting lazy reading, but it’ll be interesting to see if Facebook begins to exploit this information commercially. Already, ads sometimes show me that a Facebook friend likes the brand being advertised. I kind of shudder to think what depth this connection information will eventually bring us.

1. I know, a novel concept. Such is the curse of owning your own company. [↩]