Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Can blind luck be reproduced? Absolutely, says Tod Maffin.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

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By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.

He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.

And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign.

You will never look at a viral campaign again the same.