Tod Maffin has spoken to these and more credit unions and related organizations:

• IBM Credit Union, U.S.
• Capital One Credit Union
• Connect CU Association
• Capital One Credit Union
• Young Presidents’ Association
• Envision Financial Credit Union
• HSBC
• Credit Union Managers’ Association
• Credit Union Central of British Columbia
• B.C. Public Sector Bargaining
• Worklife B.C.
• Canadian Society of Association Executives
• Vancouver Board of Trade
• International Association of Business Communicators
• Credit Union Managers — Toronto ON
• Regal Capital
• Business Valuators Assn. of Canada
• City of London
• Credit Union of B.C.
• Saskatchewan Insurance Corp.
• Alberta Credit Union
• Government Finance Officers of Alberta
• Canadian Finance and Leasing Association

Recruiting the Facebook Generation

They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology.

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The Facebook generation knows it is in the driver’s seat in the workforce these days. Employers worldwide are scrambling to understand what makes this unique generation tick.

If your credit union thinks grooming your future leadership and recruiting new staff is about placing stale ads in papers and using old-school recruiting techniques, there’s a nasty shock in store. Leading-edge companies are harnessing and exploiting the powerful networking forces in social media Web sites like Facebook, MySpace, and YouTube to find and recruit the future workforce.

In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of workers: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.

Sample Slides

Media and Reviews

“Tod Maffin was a runaway successful speaker. All [survey] respondents rated him a 3 out of 3 and comments were extraordinarily positive. Following are verbatim comments from our comment cards:

• Excellent – the best speaker I have ever heard!
• Great speaker for after lunch! Woke me up, made me laugh, and made me think!
• Tod alone was worth the price of the conference!
• Great message. Enjoyed the balance of humour in the context of some very serious messages.
• Terrific! Tod was enlightening & genuine. He would have been an even better opening speaker to this conference.
• Absolutely excellent! Excellent speaker, PowerPoint presentation, etc.
• Tod is a fantastic passionate speaker! An unexpected highlight!
• Excellent well-paced speech.

“Hi Tod, Just wanted to tell you how much I enjoyed the presentations I attended yesterday and today. Fabulous ideas/info/life story/videos/delivery!!! After I got back to Brandon, MB (where I’m from) I immediately showed my son the Gmail video! Will you be coming to Manitoba again any time soon?”
– Erin Brown, Brandon First

“Tod’s refreshing presentation on Recruiting the Facebook Generation was relevant, timely, and witty — a rare combination. A remarkable presenter, he had the audience engaged and chuckling first thing in the morning! The feedback received from our attendees was very positive; many agreed that Tod was the highlight of the day — a 9.5 out of 10!”
– Darcy Rezac, Vancouver Board of Trade

“The path to recruiting and retaining the so-called Facebook Generation is not through fancy gimmicks and traditional advertising –- it’s through meaning, spirit and tech-savvy company promotion, says Tod Maffin. The broadcaster, blogger and social media strategist was the keynote speaker at EBNC and IFEBP’s recent sold-out Canadian Benefits Conference.”
– Employee Benefit News

“Maffin’s address was liberally spotted with light-hearted stories, but it was also thought-provoking. More than a few of the association’s membership were making notes for future reference.”
– Calgary Herald

“Tod packed the house in both sessions and he delivered! He has an enormous wealth of expertise on the whole gamut related to social media and the Web 2.0. But content aside, he was also so incredibly engaging and inspiring as a presenter that you couldn’t help but have a fabulous time along the way. What was clear to me was that this guy is authentic. He’s passionate about what he does….and does a terrific job in engaging his audiences.”
– TGIM Work Life

Taking Crazy Back: A New Roadmap for Mental Health in the Workplace

With depression rates soaring in the workplace, do we need a radical new way of providing mental health services to our employees?

Tod Maffin [bio] thinks so.

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family.

In this provocative keynote speech, Tod will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.”

In fact, this hyper-connected economy may be both destroying the productivity of workplaces and eroding the mental health of companies’ most valuable asset — their people.

Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

You do not want to miss this challenging and emotional presentation.

What They Say

“Thank you so much for your presentation in Calgary at The Conference Board of Canada’s Workplace Health Conference. Your presentation was really excellent! Your professional and personal messages are powerful, engaging and moving. You truly are a very gifted speaker and a resilient individual! It is a great pleasure to work with you.”
– Beth Evans, M.Sc., Director, Mental Health Promotion, Alberta Mental Health Board

“Tod Maffin was a runaway successful speaker. All respondents rated him a 3 out of 3 and comments were extraordinarily positive. Not only was he an outstanding presenter, but his personal story had a very strong impact.”
— Beth Evans, Minding the Workplace conference

“Your keynote presentation ratings reflected excellence with an overall evaluation of 5+ out of 5 and a standing ovation (which is in itself a rarity and speaks volumes).  Consistent feedback from delegates included, “Great information, giving us lots to think about”; “Awesome speaker, simply outstanding”; “Very impactful presentation”; “High impact, he’s incredible”; “Absolutely amazing speaker!”; “Excellent, thank you Tod for sharing so much value”; “Best speaker ever +”; “Excellent, motivational and excellent choice for this conference”; “Very much appreciated his presentation, courage, honesty”; “Awesome program with this amazing presentation”; and “Refreshing and thought provoking”
— Elizabeth Lengyel, Program Director, Conference Board of Canada

Idea Day

A dynamic full-day (recommended) or half-day where your staff set the agenda, initiate breakout groups, and you end up with a binder of priorized recommendations from your staff in all areas: Human Resources, Hiring Practices, Benefits, Marketing, Member Service, and so much more. You’ll wonder how you ever launched your Credit Union without this!

Based on Open Space Technology, your staff will walk away feeling energized, excited about the future, and — most importantly — listened to.

Member Appreciation Night

Why not reward your most important members with an evening of an entertaining but informative presentation. Light-hearted, but full of useful information, Tod’s presentations are always a hit.

Select from any of these or Tod can prepare a presentation customized to the needs of your Credit Union.

• Recruiting the Facebook Generation: Winning The New War for Talent
• Taking Crazy Back: A Roadmap for Mental Health in the Workplace

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