Viral Marketing — The First Key: ACC Matching

One of the most popular keynote presentations I give — Deconstructing Viral: How to Build a Killer Viral Marketing Campaign — comes from about a year’s worth of research into the 50 most successful viral marketing campaigns out there. In that research, I...

How I Grew My Facebook Page to 48,000+ Fans Without Spending a Penny

I’m a huge fan of the Canadian Broadcasting Corporation. Besides being an avid fan, I used to work there as a national host and producer for its CBC Radio One network. So it came sort of naturally that I started a fan page on Facebook for it. Not even two years...

Facebook’s Amazing Social Graph

I decided to actually take the weekend off work ((I know, a novel concept. Such is the curse of owning your own company.)) and I spent all of Sunday morning putting in all my interests, favourite movies, TV shows, books, and games into my Facebook profile. (As it...

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients...