Viral Marketing — The First Key: ACC Matching

One of the most popular keynote presentations I give — Deconstructing Viral: How to Build a Killer Viral Marketing Campaign — comes from about a year’s worth of research into the 50 most successful viral marketing campaigns out there. In that research, I...

How I Grew My Facebook Page to 48,000+ Fans Without Spending a Penny

I’m a huge fan of the Canadian Broadcasting Corporation. Besides being an avid fan, I used to work there as a national host and producer for its CBC Radio One network. So it came sort of naturally that I started a fan page on Facebook for it. Not even two years...

Facebook’s Amazing Social Graph

I decided to actually take the weekend off work1 and I spent all of Sunday morning putting in all my interests, favourite movies, TV shows, books, and games into my Facebook profile. (As it turns out, Facebook automatically connects you to the brand pages of those...

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients...