One of the most popular keynote presentations I give — Deconstructing Viral: How to Build a Killer Viral Marketing Campaign — comes from about a year’s worth of research into the 50 most successful viral marketing campaigns out there. In that research, I discovered that there are six elements common to nearly all successful viral campaigns. Against the advice of a lot of “experts” in the professional speaking business, I’ve decided to let you see that material in its entirety — to watch the full presentation, just sign up for my free 30 Days to Social Media Marketing Awesomeness video course. It’s free. Always. There are ten lessons — a new video to watch comes just every three days At the end, you’ll get a Certificate of Completion Unsubscribe any time with a single click Not convinced to sign up? Here’s a preview of the first key to viral marketing — ACC Matching. Want to watch the whole presentation? Sign up for my free 30 Days to Social Med
I’m a huge fan of the Canadian Broadcasting Corporation. Besides being an avid fan, I used to work there as a national host and producer for its CBC Radio One network. So it came sort of naturally that I started a fan page on Facebook for it. Not even two years later, and the Page now has 48,000 very engaged fans — far more than any other CBC page (official or not). Sometimes it’s so busy that within 15 minutes of posting something on the page, more than a hundred people have commented on it. If you’d like to grow your page zero to 48,000 fans, here are some tips I recommend: Set Up an Auto-Publishing Twitter Account Facebook lets you automatically tweet out page updates onto a Twitter account, so I established @aboutcbc on Twitter and it serves as a promotional channel — whenever I post something on the Page, this account tweets out the post with a direct link to the post. This reminds people to check the Page and, if they’re not already following the page, to
I decided to actually take the weekend off work ((I know, a novel concept. Such is the curse of owning your own company.)) and I spent all of Sunday morning putting in all my interests, favourite movies, TV shows, books, and games into my Facebook profile. (As it turns out, Facebook automatically connects you to the brand pages of those things you list that it can find. I don’t mind this, but wish there were an option to turn that off.) Anyway, one of the advantages to this is that I’ve found the Your Friendship With feature is much richer now. For instance, when I browse my friend John Biehler‘s Facebook page, it shows us photos we were in together, things we both like, and so on: Clicking See Friendship displays events we both attended, discussions with each other on our respective walls, and mutual friends. For now, it just makes interesting lazy reading, but it’ll be interesting to see if Facebook begins to exploit this information commercially. Already, ads
Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets. He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign. You will never look at a viral campaign again the same.