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><channel><title>Tod Maffin &#187; Videos</title> <atom:link href="http://todmaffin.com/category/videos/feed" rel="self" type="application/rss+xml" /><link>http://todmaffin.com</link> <description>Senior Digital Communications Strategist  &#124;  Twitter @todmaffin</description> <lastBuildDate>Wed, 16 May 2012 20:51:04 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator><itunes:summary>Senior Digital Communications Strategist  |  Twitter @todmaffin</itunes:summary> <itunes:author>Tod Maffin</itunes:author> <itunes:explicit>clean</itunes:explicit> <itunes:image href="http://www.todmaffin.com/images/podcast-logo.png" /> <itunes:owner> <itunes:name>Tod Maffin</itunes:name> <itunes:email>tod@todmaffin.com</itunes:email> </itunes:owner> <managingEditor>tod@todmaffin.com (Tod Maffin)</managingEditor> <copyright>Tod Maffin Inc.</copyright> <itunes:subtitle>The Revolution Will Be Marginalized</itunes:subtitle> <itunes:keywords>marketing, social media, facebook, twitter, tod maffin, todmaffin, digital marketing, branding, business, technology</itunes:keywords> <image><title>Tod Maffin &#187; Videos</title> <url>http://todmaffin.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://todmaffin.com/category/videos</link> </image> <itunes:category text="Business"> <itunes:category text="Management &amp; Marketing" /> </itunes:category> <rawvoice:location>Vancouver BC</rawvoice:location> <rawvoice:frequency>Twice Monthly</rawvoice:frequency> <item><title>Using YouTube Insights for Demographics and Statistics Discovery</title><link>http://todmaffin.com/youtubeinsights</link> <comments>http://todmaffin.com/youtubeinsights#comments</comments> <pubDate>Wed, 26 Jan 2011 21:17:56 +0000</pubDate> <dc:creator>Tod</dc:creator> <category><![CDATA[Videos]]></category><guid
isPermaLink="false">http://todmaffin.com/?p=3881</guid> <description><![CDATA[Now that you&#8217;ve got your YouTube video uploaded and live, it&#8217;s time to learn more about who&#8217;s watching your video, where they&#8217;re coming from, and what parts of your video they&#8217;re most interested in. by Tod Maffin: Web Site &#8226; Blog &#8226; Presentations &#8226; Books &#8226; Contact Tod Connect with me on Facebook, Twitter, Google+, [...]<p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></description> <content:encoded><![CDATA[<p>Now that you&#8217;ve got your YouTube video uploaded and live, it&#8217;s time to learn more about who&#8217;s watching your video, where they&#8217;re coming from, and what parts of your video they&#8217;re most interested in.</p><p><iframe
title="YouTube video player" class="youtube-player" type="text/html" width="560" height="345" src="http://www.youtube.com/embed/ibFofSSbzVQ?rel=0" frameborder="0" allowFullScreen></iframe></p><p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></content:encoded> <wfw:commentRss>http://todmaffin.com/youtubeinsights/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Deconstructing Viral: How to Build a Killer Viral Marketing Campaign</title><link>http://todmaffin.com/deconstructing</link> <comments>http://todmaffin.com/deconstructing#comments</comments> <pubDate>Fri, 16 Jul 2010 18:53:00 +0000</pubDate> <dc:creator>Tod</dc:creator> <category><![CDATA[Digital Business]]></category> <category><![CDATA[Presentations]]></category> <category><![CDATA[Videos]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://todmaffin.com/?p=3273</guid> <description><![CDATA[Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element [...]<p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></description> <content:encoded><![CDATA[<p><img
src="http://www.todmaffin.com/images/virals.jpg" alt="" width="465" height="204" /></p><p><strong>Can blind luck be reproduced? Absolutely, says Tod Maffin.</strong></p><p>Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is <strong>knowing the secret ingredients</strong> behind some of the world’s most talked-about campaigns.</p><div
class="wp-caption alignright" style="width: 210px"><a
href="http://todmaffin.com/uploads/todmaffin_deconstructing_viral.pdf"><img
alt="Download &#039;Deconstructing Viral&#039; PDF" src="http://www.todmaffin.com/images/viralpdf.jpg" title="Download PDF" width="200" height="259" /></a><p
class="wp-caption-text">Download PDF</p></div><p>By <strong>reverse-engineering</strong> each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere &#8212; markers that can be programmed <strong>into the smallest budgets</strong>.</p><p>He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.</p><p>And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the <strong>seven action steps</strong> required for launching an <strong>impactful and measurable viral campaign</strong>.</p><p>You will never look at a viral campaign again the same.</p><p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></content:encoded> <wfw:commentRss>http://todmaffin.com/deconstructing/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Asus AiGuru SV1T Review &#8211; Skype Phone</title><link>http://todmaffin.com/asus-aiguru-sv1t-review-skype-phone</link> <comments>http://todmaffin.com/asus-aiguru-sv1t-review-skype-phone#comments</comments> <pubDate>Mon, 22 Mar 2010 21:00:07 +0000</pubDate> <dc:creator>Tod</dc:creator> <category><![CDATA[Digital Living]]></category> <category><![CDATA[Reviews]]></category> <category><![CDATA[Videos]]></category><guid
isPermaLink="false">http://todmaffin.com/asus-aiguru-sv1t-review-skype-phone</guid> <description><![CDATA[Click to Play Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it&#8217;s a great unit &#8212; can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup. Thanks to Jessica Samuels from AM 1150 Radio in Kelowna B.C. and Ben Eadie from MechanicalMashup.com for testing help. For [...]<p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></description> <content:encoded><![CDATA[<p><script src="http://blip.tv/scripts/pokkariPlayer.js?ver=2009070701" type="text/javascript"></script><script src="http://blip.tv/syndication/write_player?skin=js&amp;posts_id=3399438&amp;source=3&amp;autoplay=true&amp;file_type=flv&amp;player_width=&amp;player_height=" type="text/javascript"></script></p><div
id="blip_movie_content_3399438"><a
onclick="play_blip_movie_3399438(); return false;" rel="enclosure" href="http://blip.tv/file/get/Todmaffin-AsusAiGuruSV1TReviewSkypePhone861.m4v"><img
title="Click to play" src="http://blip.tv/file/get/Todmaffin-AsusAiGuruSV1TReviewSkypePhone861.m4v.jpg" border="0" alt="Video thumbnail. Click to play" width="254" height="191" /></a><br
/> <a
onclick="play_blip_movie_3399438(); return false;" rel="enclosure" href="http://blip.tv/file/get/Todmaffin-AsusAiGuruSV1TReviewSkypePhone861.m4v">Click to Play</a></div><div
class="blip_description">Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it&#8217;s a great unit &#8212; can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup. Thanks to Jessica Samuels from AM 1150 Radio in Kelowna B.C. and Ben Eadie from MechanicalMashup.com for testing help. For more about Tod Maffin, check http://www.todmaffin.com</div><p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></content:encoded> <wfw:commentRss>http://todmaffin.com/asus-aiguru-sv1t-review-skype-phone/feed</wfw:commentRss> <slash:comments>1</slash:comments> <enclosure
url="http://blip.tv/file/get/Todmaffin-AsusAiGuruSV1TReviewSkypePhone861.m4v" length="61799816" type="video/mp4" /> <itunes:subtitle>Click to Play Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it&#039;s a great unit -- can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup.</itunes:subtitle> <itunes:summary>Click to Play
Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it&#039;s a great unit -- can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup. Thanks to Jessica Samuels from AM 1150 Radio in Kelowna B.C. and Ben Eadie from MechanicalMashup.com for testing help. For more about Tod Maffin, check http://www.todmaffin.com</itunes:summary> <itunes:author>Tod Maffin</itunes:author> <itunes:explicit>clean</itunes:explicit> <rawvoice:embed>&lt;iframe width=&quot;400&quot; height=&quot;400&quot; src=&quot;http://todmaffin.com/?powerpress_embed=2861-podcast&amp;amp;powerpress_player=html5video&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt;</rawvoice:embed> </item> <item><title>Friend Splitting: Doing Personal AND Business on Facebook</title><link>http://todmaffin.com/friendsplitting</link> <comments>http://todmaffin.com/friendsplitting#comments</comments> <pubDate>Wed, 30 Sep 2009 00:09:53 +0000</pubDate> <dc:creator>Tod</dc:creator> <category><![CDATA[Quick Tips]]></category> <category><![CDATA[Videos]]></category><guid
isPermaLink="false">http://todmaffin.com/?p=2041</guid> <description><![CDATA[So you&#8217;ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you&#8217;re faced with a dilemma. Do you stop posting any personal comments like jokes, updates about your family, etc.? Or do you [...]<p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></description> <content:encoded><![CDATA[<p>So you&#8217;ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you&#8217;re faced with a dilemma.</p><ul><li>Do you stop posting any personal comments like jokes, updates about your family, etc.?</li><li>Or do you post <em>only</em> business information from now on, irritating your friends and family?</li></ul><p>There&#8217;s a better solution, and it&#8217;s called <strong>Friend Splitting.</strong><br
/> <span
id="more-2041"></span><br
/> <strong><br
/> </strong></p><p>In these five short videos, I&#8217;ll show you how to split your friends into different groups (&#8220;lists&#8221;), send different status messages to different lists, prevent certain lists from seeing updates (e.g., prevent your business colleagues from seeing information about your personal life), and more.</p><p><em>This is a small portion of what I present during my popular &#8220;<a
href="http://todmaffin.com/presentations/indprofessionals">The Eight Keys to Marketing Online: Get More Leads and Close More Sales</a>&#8221; seminar. </em></p><p>I hope you find these useful!</p><p><object
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type="application/x-shockwave-flash" width="600" height="450" src="http://vimeo.com/moogaloop.swf?clip_id=6823615&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=5191cd&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><p><object
classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="450" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param
name="allowfullscreen" value="true" /><param
name="allowscriptaccess" value="always" /><param
name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6824381&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=5191cd&amp;fullscreen=1" /><embed
type="application/x-shockwave-flash" width="600" height="450" src="http://vimeo.com/moogaloop.swf?clip_id=6824381&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=5191cd&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><p>If you found these videos helpful, you may want to consider signing up for my free low-volume <a
href="http://www.todmaffin.com/newsletter">newsletter</a>.</p><p>Or better yet, I&#8217;d be pleased to come to your association or company and present &#8220;<a
href="http://todmaffin.com/presentations/indprofessionals">The Eight Keys to Marketing Online: Get More Leads and Close More Sales</a>.&#8221;</p><p><hr
size="1"> <img
src="http://www.todmaffin.com/images/twitter_60.png" width="60" height="60" alt="Tod Maffin" /> <b>by <a
href="http://www.todmaffin.com/about/bio">Tod Maffin</a></b>: <a
href="http://www.todmaffin.com">Web Site</a> &bull; <a
href="http://www.todmaffin.com/writing">Blog</a> &bull; <a
href="http://www.todmaffin.com/presentations"><b>Presentations</b></a> &bull; <a
href="http://www.todmaffin.com/store">Books</a> &bull; <a
href="http://todmaffin.com/contact">Contact Tod</a> <a
href="http://www.todmaffin.com/connect">Connect with me on Facebook, Twitter, Google+, and more</a><br><br><br><br></p> ]]></content:encoded> <wfw:commentRss>http://todmaffin.com/friendsplitting/feed</wfw:commentRss> <slash:comments>21</slash:comments> </item> </channel> </rss>
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