Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets. He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization. And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign. You will never look at a viral campaign again the same.
Click to Play Tod Maffin (http://www.todbits.com) reviews the Asus AiGuru SV1T Skype phone. Overall, it’s a great unit — can be untethered for use via battery and wireless. Very simple use, big touch-screen, simple setup. Thanks to Jessica Samuels from AM 1150 Radio in Kelowna B.C. and Ben Eadie from MechanicalMashup.com for testing help. For more about Tod Maffin, check http://todmaffin.com
So you’ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you’re faced with a dilemma. Do you stop posting any personal comments like jokes, updates about your family, etc.? Or do you post only business information from now on, irritating your friends and family? There’s a better solution, and it’s called Friend Splitting.