March 09, 2011 |
If you’ve ever planned a social media campaign and then had to justify its cost, this is the presentation you need to see. engageQ digital‘s president Tod Maffin will walk you through his seven-step methodology — Assured ROI™ — for ensuring your next Twitter, Facebook, or email marketing campaign is set up for its best chance [...]
November 02, 2010 |
Thursday, November 18, 2010 10:00 AM – 11:00 AM PST I’m pleased to announce that I’ll be doing a rare webinar later this month. Details: So you’ve got a Facebook page and you’re tweeting occasional specials. Isn’t it about time you add fuel to your existing social media efforts and start to convert clicks to [...]
July 16, 2010 |
Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element [...]
June 22, 2010 |
Last week, I posted “Ten Things I Wish I Knew When I Started As a Professional Speaker.” Truth is, there are eleven things I wish I knew when I started, and the eleventh was that I wish I’d started using an organizational system from day one. I used to keep my speech resources (contracts, notes [...]
June 16, 2010 |
I’ve been lucky to have been speaking professionally since 1997 (when I was nearly chased off stage by the audience of teachers for suggesting the model of classrooms segregated by ages was outdated). Along the way, I’ve made my share of mistakes on the circuit. Here are ten things that I wish I had known [...]
