November 02, 2010 |
Thursday, November 18, 2010 10:00 AM – 11:00 AM PST I’m pleased to announce that I’ll be doing a rare webinar later this month, as part of my work at tMedia Strategies. Details: So you’ve got a Facebook page and you’re tweeting occasional specials. Isn’t it about time you add fuel to your existing social [...]
July 16, 2010 |
Can blind luck be reproduced? Absolutely, says Tod Maffin. Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns. By reverse-engineering each element [...]
June 22, 2010 |
Last week, I posted “Ten Things I Wish I Knew When I Started As a Professional Speaker.” Truth is, there are eleven things I wish I knew when I started, and the eleventh was that I wish I’d started using an organizational system from day one. I used to keep my speech resources (contracts, notes [...]
June 16, 2010 |
I’ve been lucky to have been speaking professionally since 1997 (when I was nearly chased off stage by the audience of teachers for suggesting the model of classrooms segregated by ages was outdated). Along the way, I’ve made my share of mistakes on the circuit. Here are ten things that I wish I had known [...]
June 11, 2010 |
Photo by _dChris on Flickr I notice that some of my social media friends in Vancouver have put together an excellent day tomorrow called WordCamp (a day about WordPress). There are sessions on using WordPress as a CMS, being curious for a living, SEO tips, and the inimitable Dave Olsen presenting “Art and Technology Are Old [...]
