March 23, 2010 |
DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a quick 60+ page handbook for any realtor who wants to get started in social media marketing. You’ll get an instantly downloadable PDF file, formatted just like a real book, that you can read or print out to take with you to read during [...]
March 08, 2010 |
Okay, folks, it’s time to interject a little honesty into the social media dialogue. Despite grand platitudes of how Twitter is ‘shepherding a new era of corporate transparency and a spirit of engaging with customers,’ the fact remains that even the best corporate examples of such engagement on Twitter remain trivial at best. Just because [...]
January 18, 2010 |
As you probably know, you can only tell if someone has opened your email if they are using HTML email and have images enabled. (Each email is sent with a uniquely identifying tiny, transparent image. But if images are disabled on the receipient’s side, you won’t be able to tell if someone opened the email.) [...]
December 14, 2009 |
The new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book] I had the chance to interview co-author Julien Smith for about 20 minutes [...]
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