Marketing

Audio Interview: “Friends with Benefits: A Social Media Marketing Handbook”

December 15th, 2009

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51MswswgUjLIf you’re a small business trying to find your way around social media, a very solid resource has hit the bookstores. Friends With Benefits: A Social Media Marketing Handbook was written for marketers looking to find new effective ways to sell products and services through social media channels like blogs, Facebook and Twitter.

Julie Szabo and Darren Barefoot of Capulet Communications co-authored the book and I interviewed them about their ideas. You can listen here.

Listen:

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(This is an except from a radio show pilot I did for the MediaOnTap Conversation Radio Network. If you’d like your company to be heard on the show in a sponsorship capacity, contact Allan at info@mediaontap.com)

Audio Interview: Building Influence, Improving Reputation, and Earning Trust Through Social Media

December 14th, 2009

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trust agentsThe new book Trust Agents has been generating a lot of buzz. Written by two social media veterans, they show readers how to tap into the power of social networks to build brands’ influence, reputation, and, of course, profits. [buy the book]

I had the chance to interview co-author Julien Smith for about 20 minutes about his ideas. The interview is in this post. (Chris Brogan is Julien’s co-author.)

Listen:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(This is an except from a radio show pilot I did for the MediaOnTap Conversation Radio Network. If you’d like your company to be heard on the show in a sponsorship capacity, contact Allan at info@mediaontap.com)

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