November 13, 2011 |
It was hard to hear at first, what with all the usual acoustical clutter of a busy U.S. airport, but when I strained to listen I was able to make it out. “We’d like to welcome our SkyLine First, StarAlliance Gold, SkyPRO Elite and Super-Elite Passengers, Fly Higher club members, Fly Higher Gold and Silver, [...]
October 21, 2011 |
One of the things I get asked a lot at my presentations is if I have a course or video that helps people really excel at digital and social media marketing. Until now, I’ve had to sheepishly admit I didn’t. Can you see where this is going? I’ve just finished putting together a free video series called 30 [...]
August 24, 2011 |
While most of my time is spent working at my digital marketing firm tMedia Strategies, I also give presentations about social media to lots of groups. Like many speakers, people come up to me after and will ask me to follow up with them on some issue or another. I used to try to remember (a [...]
June 10, 2010 |
Ten years ago, I was giving a lot of presentations on the topic of mobile commerce1 As I envisioned it, cell towers would be used to locate our phones and we would receive something similar to a text message when we neared an establishment with an offer to make like a special or time-limited discount. [...]
June 04, 2010 |
While helping a friend determine which stores had iPads in stock (here’s a hint: None!), I ran across this graphic on London Drugs‘ web site. It was in a block of rotating graphic. It got me thinking how absolutely out of date the phrase “See in-store for details” is. Print or broadcast ads, of course, [...]
