Numbers are hard, especially when you’re trying to get analytics from your social media. Here’s how to make it easier.
There is a right way and a wrong way to respond to negative comments you receive in social media. Here is the right way.
You’re spending too much of your time building an online community through posts and engagement. Take a step back. Build with Relevance first, and they will come.
The story of how Google killed my startup — before it had even launched.
It’s been one of the most recurring pieces of advice digital communicators give out — make sure your brand is human online. Too bad so many organizations screw this up.
You are going to run into idiots on your social media channel. Understanding their type can inform the right way to respond to them.