Digital Business

February 21, 2012

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Why Consumer Reviews Will Change the Web Forever

The web will be forever changed by consumer review sites. Is your business ready?

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December 30, 2011

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Social Media Complaints: Do We All Owe Major Corporations an Apology?

It used to be that complaining to a company would get you a form letter in reply. If you were lucky. In today’s social media era, though, are they any better at responding to customers? I’d argue — much better.

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December 12, 2011

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How to Get Your Site to #1 in Google (Sort Of)

Here’s how to get your web site ready for Google’s Direct Connect and become one of the first sites to use it. It’ll help your Google rank!

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December 09, 2011

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How to Make Twitter Less Overwhelming

Are you finding Twitter to be overwhelming? Too many spammy people chattering up your Twitter stream? There IS a way to make Twitter less overwhelming, and in this post I’ll show you how to improve the signal-to-noise ratio on Twitter.

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November 14, 2011

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Free worksheet: Facebook Page Effectiveness

Here’s a quick one-page checklist I’ve put together for those of you who administer brand/fan pages on Facebook. I hope this helps your page become more effective and safe from trolls!

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