Beware the Julies: When Social Media Humanizing Goes Too Far

It’s been one of the most recurring pieces of advice digital communicators give out — make sure your brand is human online. Too bad so many organizations screw this up. It’s surprising that so few organizations act human in these spaces. They fail to embrace the...

Decrypting The Five Social Personalities

I’m not a prick. Really, I’m not. Although, judging from the tweet I sent back in October 2012, you might think otherwise. I was giving a speech in Seattle and staying at the local Westin. As I often do, I had forgotten my toiletries back home, so I called...

Six Business Uses for Periscope

Twitter’s new live webstreaming app, Periscope, has taken the web by storm. I’ll admit, I’m a little obsessed too. From astronaut Chris Hadfield doing an improptu description of his space suit to Mashable unboxing a random p.r. shipment they...

The Secret to Knowing How Much YOUR Facebook Ads Will Cost

One of the most common questions clients of my digital marketing agency ask is “How much with Facebook ads cost us?” The obvious answer is “As much as you want to spend.” After all, if you only have a $500 ad budget, you only need to spend...

My First Investor Pitch Deck

So, this is quite hilarious, with the benefit of 15 years of hindsight. This was the pitch deck I used to raise $1.2M for my dot com company (MindfulEye) in 2000. MindfulEye Pitch Presentation (2000) – Tod Maffin from Tod Maffin (tod@engageQ.com) Today, of...

How Long is the Ideal Facebook Post?

Recently, a client asked me this: I am wondering if you could provide me with any research or a decent argument as to why one would not post a very long article on our Facebook page. We are trying to convince [our president], who continues to provide us with very...