Six Business Uses for Periscope

Join me every weekday at noon PT (3pm ET) on Periscope for Tod’s Digital Daily. Be sure to follow @todmaffin on Periscope to get the live broadcast alerts. Twitter’s new live webstreaming app, Periscope, has taken the web by storm. I’ll admit,...

The Secret to Knowing How Much YOUR Facebook Ads Will Cost

One of the most common questions clients of my digital marketing agency ask is “How much with Facebook ads cost us?” The obvious answer is “As much as you want to spend.” After all, if you only have a $500 ad budget, you only need to spend...

My First Investor Pitch Deck

So, this is quite hilarious, with the benefit of 15 years of hindsight. This was the pitch deck I used to raise $1.2M for my dot com company (MindfulEye) in 2000. MindfulEye Pitch Presentation (2000) – Tod Maffin from Tod Maffin (tod@engageQ.com) Today, of...

How Long is the Ideal Facebook Post?

Recently, a client asked me this: I am wondering if you could provide me with any research or a decent argument as to why one would not post a very long article on our Facebook page. We are trying to convince [our president], who continues to provide us with very...

Five Biggest Mistakes People Make With SEO

If you want your website to rank well in the search engines, it’s essential to avoid SEO mistakes that could be preventing you from achieving success. The wrong search engine optimization strategies can actually harm your site. In fact, you are probably better off...

My Top Six Posts from 2014

I’m a horrible blogger. I don’t write very often. And when I do they’re usually full of typos. But a scant few do seem to resonate. Here are my most read blog posts from last year: Vancity Buzz and a Study in Questionable Ethics Investigating the...