Why I’ve Stopped Searching the Internet with Google

January 23, 2012

Related: Digital Living

Screen Shot 2012-01-23 at 12.18.06 PM

Two days ago, I stopped using Google’s search engine for searching the web and switched to a new contender, DuckDuckGo. The last time I changed search engine loyalty, Altavista was still relevant.

DuckDuckGo, as it turns out, provides very solid results, ad-free, and — most important — what you search for is not tracked and reported to third parties. It also has a great set of advanced search operators.

Of course, Privacy vs Convenience is the great uneven of technology. The more you want of one, the less you can get of the other. But DuckDuckGo’s quasi-infographic (below) reminded me that — despite Google’s best intentions — sometimes your private information gets out beyond its control.

If you’re using Chrome and want to switch easily to DuckDuckGo:

  1. Right-click the address bar (where it says todmaffin.com).
  2. Select Edit Search Engines…
  3. Find and select DuckDuckGo in the list and click Make Default.
  4. It should then move to the very top and say (Default) next to it. 

 

Here’s DuckDuckGo’s explanation of Google’s “privacy”:

When you search Google,google Why Ive Stopped Searching the Internet with Google
and click on a link,
google1 Why Ive Stopped Searching the Internet with Google
your search term is sent to that site,
google2 Why Ive Stopped Searching the Internet with Google
along with your browser & computer info,
google3 Why Ive Stopped Searching the Internet with Google
which can often uniquely identify you.
google4 Why Ive Stopped Searching the Internet with Google
That’s creepy, but who cares about some random site?
Those sites usually have third-party ads,
google5 Why Ive Stopped Searching the Internet with Google
and those third-parties build profiles about you,
google6 Why Ive Stopped Searching the Internet with Google
and that’s why those ads follow you everywhere.
google7 Why Ive Stopped Searching the Internet with Google
That’s creepy too, but who cares about some herpes ads?
 Your profile can also be sold,
google26 Why Ive Stopped Searching the Internet with Google
and potentially show up in unwanted places,
like insurance, credit & background checks.
google10 Why Ive Stopped Searching the Internet with Google
But there’s more.
Remember your searches?
google12 Why Ive Stopped Searching the Internet with Google
Google also saves them. 
Don’t believe it? Go view your history right now.
google13 Why Ive Stopped Searching the Internet with Google
Your saved searches can be legally requested,
and then come back to bite you (it happens).
google14 Why Ive Stopped Searching the Internet with Google
Or a bad Google employee could go snooping (happens).
google28 Why Ive Stopped Searching the Internet with Google
Or Google could get hacked (happens).
google22 Why Ive Stopped Searching the Internet with Google
That’s why DuckDuckGo doesn’t send your searches to other sites.
google23 Why Ive Stopped Searching the Internet with Google
Or store any personal information at all.
That’s its privacy policy in a nutshell.
google27 Why Ive Stopped Searching the Internet with Google
So don’t get tracked when searching.

Use DuckDuckGo instead.  

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