DuckDuckGo, as it turns out, provides very solid results, ad-free, and — most important — what you search for is not tracked and reported to third parties. It also has a great set of advanced search operators.
Of course, Privacy vs Convenience is the great uneven of technology. The more you want of one, the less you can get of the other. But DuckDuckGo’s quasi-infographic (below) reminded me that — despite Google’s best intentions — sometimes your private information gets out beyond its control.
If you’re using Chrome and want to switch easily to DuckDuckGo:
- Right-click the address bar (where it says todmaffin.com).
- Select Edit Search Engines…
- Find and select DuckDuckGo in the list and click Make Default.
- It should then move to the very top and say (Default) next to it.
Here’s DuckDuckGo’s explanation of Google’s “privacy”: