Thoughts From Tod's Brain

Digital Marketing Tactics Weekly
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Five Steps to Getting Started with Facebook Advertising

You may want to dive in headfirst into Facebook advertising. That would be a mistake. There are some critical things you need in place that far too many businesses fail to do — and it costs them in the long-run. Here’s the plan we recommend for all our clients at my digital marketing agency.

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Six Business Uses for Periscope

Twitter's new live webstreaming app, Periscope, has taken the web by storm. I'll admit, I'm a little obsessed too. From astronaut Chris Hadfield doing an improptu description of his space suit to Mashable unboxing a random p.r. shipment they received, it's all oddly...

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Running a Marketing Agency

You’ve taken the plunge. Gone from taking side projects on to hanging out your shingle as a real marketing agency. Problem is, you’re not getting any business. In this episode, Mitch Joel (President of Twit Image Agency) will tell you what you’re probably doing wrong and how to fix it.

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Social Listening

Your boss told you to do some “social listening.” So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam Steed from Smashed Abacus tells you what you’re doing wrong in this episode.

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Building a YouTube Following

You started a YouTube channel. And you uploaded some videos. But you haven’t gotten much traction. Wanna know why? It’s because You’re Doing It All Wrong. And YouTube guru Steve Dotto will tell you exactly how to fix it.

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The New Sales Funnel

Think you’re focusing on the right things when it comes to selling your product or service? Chances are, you’re not. Scott Stratten, co-author of UnSelling, is here to tell you what you’re doing all wrong, and how to fix it.

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Paid Search Advertising

You’ve paid for search engine advertising but haven’t seen the results you expected. Why? Because you’re doing it all wrong. And this Paid Search expert will tell you how to do it right.

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The Myth of the “Brand Awareness” Objective

So many times, when we ask clients what their objectives are, they’ll say “increased brand awareness.” It’s a fine idea, but it’s not an objective.Brand awareness is what you need to get a real objective.Real objectives include:• Increased ticket sales• Reduced member...

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