Thoughts From Tod's Brain

Digital Marketing Tactics Weekly
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Social Algorithmic Repair — Explained

In this video, I'll show you the three phases of a "Social Algorithmic Repair" on your social media channels. Happy to answer any questions you have in the comments, and if you know people who work in this space, feel free to share it to your timeline. 🙂

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Primary Top Funnel — Part 1

A brief 10-minute explanation of the "Primary Top-Funnel" Strategy we deploy for clients looking to get stronger reach out of their online advertising. Nothing is being sold on this. Just information.

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Stop “Growth Hacking.”You’re Embarrassing Yourself.

I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is...

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Retarget Links: Remarketing Without a Web Site

Retargeting is an incredible powerful marketing tool. But until now, you’ve needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who’ve simply clicked on any link you’ve posted on social media, placed in an email, or more.

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TWDM Episodes
How Facebook’s News Feed Really Works

How Facebook’s News Feed Really Works

Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-services booking —...

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The Best Time for Facebook Engagement

The Best Time for Facebook Engagement

Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook Live — The...

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New Branding Tools, New Security Updates

New Branding Tools, New Security Updates

Here's what we're covering today: Twitter: Change your password. NOW. Facebook • New Analytics App! • New tools for Group admins • View ads placed by your competitors • “Call Business” added to Lead ads • Brands can now create Messenger AR experiences Instagram •...

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The Instagram Stories Algorithm Revealed!

The Instagram Stories Algorithm Revealed!

Our lead story today: Instagram Stories algorithm revealed! I'll walk you through the secrets to getting more views on your Stories. Also: — Facebook sees no drop in usage after scandal — Facebook still launches PR campaign in TV ads — Yahoo! sells Flickr — FB refresh...

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