Stop “Growth Hacking.”You’re Embarrassing Yourself.
I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is...
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Retarget Links: Remarketing Without a Web Site
Retargeting is an incredible powerful marketing tool. But until now, you’ve needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who’ve simply clicked on any link you’ve posted on social media, placed in an email, or more.
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Instagress Review: Does It Really Get You More Instagram Followers?
It seems like it should be an easy win — turn on a bot to start liking Instagram photos of people you want to do business with. Then, they’ll follow you. But will they? Probably. And that’s exactly why you should not use this Instagram marketing tool.
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The Hootsuite Problem. We Should Talk About It.
I want to like Hootsuite, I really do. But it has become a *dangerously* out-of-date platform. If you’re still using it, you should stop. Here’s why.
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The SWARM Methodology — Responding to Negative Comments in Social Media
There is a right way and a wrong way to respond to negative comments you receive in social media. Here is the right way.
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Five Quick Wins for Your Digital Marketing Strategy in 2016
Have you considered what your business resolutions will be in 2016? Here are a few I’d recommend.
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The Most Important Code You’ll Never See
It’s the secret online advertising tactic that only the pros know. I’ll reveal it here. Let’s keep it between us. 😉
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Retargeting’ ads that follow you around the Web are incredibly effective
It might be one of the single most effective online advertising tactics. And I’ll bet you’re not using it.
read moreFive Steps to Getting Started with Facebook Advertising
You may want to dive in headfirst into Facebook advertising. That would be a mistake. There are some critical things you need in place that far too many businesses fail to do — and it costs them in the long-run. Here’s the plan we recommend for all our clients at my digital marketing agency.
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This Week in Digital Marketing
Every Friday, I’ll tell you about the week’s top news in digital marketing. Here’s how to sign up free.
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Building Value-Based Communities
You’re spending too much of your time building an online community through posts and engagement. Take a step back. Build with Relevance first, and they will come.
read moreHow Google Killed My Startup
The story of how Google killed my startup — before it had even launched.
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Beware the Julies: When Social Media Humanizing Goes Too Far
It’s been one of the most recurring pieces of advice digital communicators give out — make sure your brand is human online. Too bad so many organizations screw this up.
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Decrypting The Five Social Personalities
You are going to run into idiots on your social media channel. Understanding their type can inform the right way to respond to them.
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Six Business Uses for Periscope
Twitter’s new live webstreaming app, Periscope, has taken the web by storm. I’ll admit, I’m a little obsessed too. From astronaut Chris Hadfield doing an improptu description of his space suit to Mashable unboxing a random p.r. shipment they...
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The Secret to Knowing How Much YOUR Facebook Ads Will Cost
One of the most common questions clients of my digital marketing agency ask is “How much with Facebook ads cost us?” The obvious answer is “As much as you want to spend.” After all, if you only have a $500 ad budget, you only need to spend...
read moreMy First Investor Pitch Deck
Despite its crappy clip-art and questionable expense projections, I raised $1.5M of venture money with this pitch deck.
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How Long is the Ideal Facebook Post?
Wondering what the PERFECT Facebook Post Length is? You’re asking the wrong question. You SHOULD ask — how should I format our Facebook post? Here’s why.
read moreFive Biggest Mistakes People Make With SEO
If you want your website to rank well in the search engines, it’s essential to avoid SEO mistakes that could be preventing you from achieving success.
read moreMy Top Six Posts from 2014
Here are the six posts which generated the most interest in 2014.
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Vancity Buzz and a Study in Questionable Ethics
Investigating the questionable ethics of a news blog which deletes critical comments but leaves up a video showing someone in a severe mental health crisis.
read moreRunning a Marketing Agency
You’ve taken the plunge. Gone from taking side projects on to hanging out your shingle as a real marketing agency. Problem is, you’re not getting any business. In this episode, Mitch Joel (President of Twit Image Agency) will tell you what you’re probably doing wrong and how to fix it.
read moreTickets Going Fast for Canadian Internet Marketing Conference in March
Are you a small business owner? A marketing director or consultant? Or an online blogger interested in learning more about the digital sphere? You may want to consider checking out the Canadian Internet Marketing Conference (March 28-29).
read moreSocial Listening
Your boss told you to do some “social listening.” So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam Steed from Smashed Abacus tells you what you’re doing wrong in this episode.
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