Will Your Company Need to Speak Bot?
Now that bots are poised to make appointments at our businesses, will we need to train our people to “speak bot”?
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Email Sequencing: You’re Not Doing Yourself Any Favours
There is an email problem out there that’s actually worse than spam. It’s “email sequencing.” And it’s terrible.
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Social Algorithmic Repair — Explained
In this video, I'll show you the three phases of a "Social Algorithmic Repair" on your social media channels. Happy to answer any questions you have in the comments, and if you know people who work in this space, feel free to share it to your timeline. 🙂
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Primary Top Funnel — Part 1
A brief 10-minute explanation of the "Primary Top-Funnel" Strategy we deploy for clients looking to get stronger reach out of their online advertising. Nothing is being sold on this. Just information.
read moreStop “Growth Hacking.”You’re Embarrassing Yourself.
I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is...
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LIVE: Want some Instagram followers? Then don’t use a bot.
Retarget Links: Remarketing Without a Web Site
Retargeting is an incredible powerful marketing tool. But until now, you’ve needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who’ve simply clicked on any link you’ve posted on social media, placed in an email, or more.
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Instagress Review: Does It Really Get You More Instagram Followers?
It seems like it should be an easy win — turn on a bot to start liking Instagram photos of people you want to do business with. Then, they’ll follow you. But will they? Probably. And that’s exactly why you should not use this Instagram marketing tool.
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How Facebook’s News Feed Really Works
Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-services booking —...
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The Best Time for Facebook Engagement
Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook Live — The...
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New Branding Tools, New Security Updates
Here's what we're covering today: Twitter: Change your password. NOW. Facebook • New Analytics App! • New tools for Group admins • View ads placed by your competitors • “Call Business” added to Lead ads • Brands can now create Messenger AR experiences Instagram •...
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The Instagram Stories Algorithm Revealed!
Our lead story today: Instagram Stories algorithm revealed! I'll walk you through the secrets to getting more views on your Stories. Also: — Facebook sees no drop in usage after scandal — Facebook still launches PR campaign in TV ads — Yahoo! sells Flickr — FB refresh...
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