Thoughts From Tod's Brain

Digital Marketing Tactics Weekly
Subscribe by Email

Social Algorithmic Repair — Explained

In this video, I'll show you the three phases of a "Social Algorithmic Repair" on your social media channels. Happy to answer any questions you have in the comments, and if you know people who work in this space, feel free to share it to your timeline. 🙂

read more

Primary Top Funnel — Part 1

A brief 10-minute explanation of the "Primary Top-Funnel" Strategy we deploy for clients looking to get stronger reach out of their online advertising. Nothing is being sold on this. Just information.

read more

Stop “Growth Hacking.”You’re Embarrassing Yourself.

I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is...

read more

Retarget Links: Remarketing Without a Web Site

Retargeting is an incredible powerful marketing tool. But until now, you’ve needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who’ve simply clicked on any link you’ve posted on social media, placed in an email, or more.

read more
TWDM Episodes
The $1000 Experiment: Do Campaign Objectives Work?

The $1000 Experiment: Do Campaign Objectives Work?

Here's what we're covering on today's episode of This Week in Digital Marketing: • The $1000 Experiment: Do Campaign Objectives Work? • Internet will consume more views than TV now • New video stickers on Instagram • Facebook to launch organic A/B testing • What to...

read more
Does Posting More on Instagram Hurt you?

Does Posting More on Instagram Hurt you?

Here's what's on this week's episode: INSTAGRAM • Algorithm explained… by Instagram (finally!) • Does posting more often hurt you? • Not using Stories ads? You’re not alone. • @mention sharing is here • Easy cross-share from IG to FB FACEBOOK • No surprise: Facebook...

read more
How Facebook’s News Feed Really Works

How Facebook’s News Feed Really Works

Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-services booking —...

read more
The Best Time for Facebook Engagement

The Best Time for Facebook Engagement

Here's what we're covering on today's This Week in Digital Marketing: Facebook — What day/time is strongest for engagement? — Facebook quietly drops PPE (pay-per-engagement) — New video insights now available — Significant upgrades to Facebook Live — The...

read more