Thoughts From Tod's Brain

Digital Marketing Tactics Weekly

Help Tod Get People Into Addictions Treatment

Ten years, I spent months in residential treatment recovering from addiction. Now, I’m raising money to help others. Will you join me?

Will Your Company Need to Speak Bot?

Now that bots are poised to make appointments at our businesses, will we need to train our people to “speak bot”?

Email Sequencing: You’re Not Doing Yourself Any Favours

There is an email problem out there that’s actually worse than spam. It’s “email sequencing.” And it’s terrible.

Social Algorithmic Repair — Explained

In this video, I'll show you the three phases of a "Social Algorithmic Repair" on your social media channels. Happy to answer any questions you have in the comments, and if you know people who work in this space, feel free to share it to your timeline. 🙂

Primary Top Funnel — Part 1

A brief 10-minute explanation of the "Primary Top-Funnel" Strategy we deploy for clients looking to get stronger reach out of their online advertising. Nothing is being sold on this. Just information.

Stop “Growth Hacking.”You’re Embarrassing Yourself.

I’m in this Facebook Group. It’s for people who advertise on Facebook. At least once every goddamned day, someone will find some “amazing growth hacking” tool and ask “Should I try this?” The answer, almost always is: Christ, no. This particular app this fellow is...

LIVE: Want some Instagram followers? Then don’t use a bot.

Retarget Links: Remarketing Without a Web Site

Retargeting is an incredible powerful marketing tool. But until now, you’ve needed to get people to visit your site for it to work. Not any more. With RetargetLinks, you can reach people who’ve simply clicked on any link you’ve posted on social media, placed in an email, or more.

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TWDM Episodes

IGTV is here! Now what?

Here's what we're covering today on This Week in Digital Marketing: INSTAGRAM • IGTV is here! How do marketers use it? • Hashtag Study: Should we put them in the caption or comments? TWITTER • Spy on your competitors’ ads FACEBOOK • Seven creepy Facebook patents that...

The $1000 Experiment: Do Campaign Objectives Work?

Here's what we're covering on today's episode of This Week in Digital Marketing: • The $1000 Experiment: Do Campaign Objectives Work? • Internet will consume more views than TV now • New video stickers on Instagram • Facebook to launch organic A/B testing • What to...

How Facebook’s News Feed Really Works

Here's what's on today's agenda: Facebook: — How the News Feed really works — Facebook working on an Influencer Marketing platform (!) — New rating system for businesses coming — FB Groups goes after learning content platforms — Direct home-services booking —...

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