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CertificateSS2So you’ve got a Facebook brand page. But it’s just not growing or performing the way you’d hoped. Sound familiar? You’re in the right place.

In this in-depth Facebook Advertising Intensive program, we’ll dive-deep into Facebook’s advertising options — everything from fully-tracked ROI-performing campaigns to getting your organization on more news feeds at no cost at all!

At the end of the program, upon successful completion of a brief exam, you’ll receive a Certificate of Completion (right).

Limited-Time Offer

Regular price = $97. Your price today = Just $67.

Fully-Loaded Course

  • A bonus extended module on Tod’s SWARM methodology to turn negative commenters to brand advocates
  • Each lesson comes with a MP3 audio recording of the session (for you to review again in your car, on your jog, or anywhere)
  • There are also complete transcripts in PDF format, if audio’s not your favorite way to learn. These are also great for review, since you can skim them quickly to find the point you want.
  • Special free sign-up bonus of Tod’s book Bashtagged! — yours free when you sign up.

“Tod’s program was comprehensive, easy to follow and ridiculously helpful. I put his tips to use instantly with great results for my client’s Facebook page. I look forward to checking my results every day and experimenting with all the tricks and tactics he provided. An incredible value for the investment.
— JoAnne Liburd, Social Media Consultant at Rexdale Community Health Centre

Limited-Time Offer

Regular price = $97. Your price today = Just $67.

Module 1: Advertising Without Spending a Penny

  • Pages vs Profiles and other Basics Explained
  • Busting the Top Myths of Facebook Advertising
  • Exploiting Edgerank: Facebook’s Secret Sauce
  • How to Advertise Your Page or Business for Free
  • Tod’s Secret Post to Get Massive Engagement (don’t do it too often!)

Module 2: Boosting Posts for Greater Visibility

  • Why You Should Never Use Facebook’s “Boost Posts” product
  • Identifying the Right Post to Boost: The STIR Method
  • Triple Your Ad Effectiveness by Tweaking the Boosted Post Audience
  • Monitoring Your Campaign Live

Module 3: Creating and Running a Successful Campaign

  • Clearly Defining the Campaign Goal
  • The Three Components of a Perfect Facebook Ad
  • Staying “Clean” — Ensuring You Don’t Break Facebook’s Ad Rules
  • Where to Advertise (column, News Feed, mobile, and more)
  • Step-by-Step Walkthrough: Creating a ROI-Tracked Advertising Campaign
  • When Things Go Wrong

Module 4: Extending Your Budget (Bidding Like a Pro)

  • Understanding Bidding — The Internet Marketer’s Martial Art
  • Tactics to Drive Your Per-Action Cost Down
  • Retargeting: Reaching People Who’ve Visited Your Web Site in the Past
  • Tod’s Secret IFRAME Trick to Keep Costs In Line
  • Conversion Tracking In Detail — Ensuring Your ROI
  • Creating Compelling Offers and Questions That Go Viral

Module 5: Advanced Ninja Tips

  • Tod’s $1/day Trick to Bypass Edgerank — Reach Nearly All Your Fans
  • Pushing More People to Your Web Site (Domain Sponsored Stories)
  • Targeting Your Existing Customers (Custom Audiences)
  • Gaining More Customers With Lookalike Audiences
  • Perfect Your ROI With A/B Testing
  • Tod’s List of the Best Online Marketing Resources

Module 6: Extended: All Your Questions Answered

  • A special extended Q&A sessions to dive deep into common questions participants in  the program have asked.

Bonus #1 — Responding to Negative Comments the SWARM Way

$75 value. In this extended module, you’ll learn how to convert attackers to advocates using his SWARM Method — the right way to respond if your organization is at the receiving end of negative comments online. Tod’s SWARM Method is in use in major organizations around the world.

Bonus #2 — Full Walkthrough of Facebook’s New Page Insights

A complete 30-minute video tutorial on using Facebook’s new Page Insights tool — in full detail. We’ll examine how to uncover content trends your fans respond to, how to determine what types of posts they tend to dislike, and benchmark your data against previous periods.

“I consider myself pretty social media savvy but Tod brought my knowledge of Facebook ads to a whole new level. He knows secrets – and some ninja techniques – that will impress you and help you realize your marketing goals.”
— Monica Hamburg

Limited-Time Offer

Regular price = $97. Your price today = Just $67.

100% Money Back Guarantee - Hand Drawn Black
Remember, if you aren’t happy in any way with the results 
you get from deploying these tactics, I’ll refund 100% of your investment.


Special Signup Bonus: “Bashtagged! Responding to a Twitter Attack”

If you sign up now, you’ll get a free copy of Tod’s book Bashtagged! Responding to a Twitter Attack.

It’s an ordinary Tuesday — until suddenly your phone starts ringing, email fills up, and your boss walks in to ask to speak to you. Without you knowing it, your organization has been “bashtagged” — attacked on Twitter. And now, that clever campaign you thought would win you awards is going up in smoke. And worse, actually turning people against your brand. In this easy-to-read 40-page ebook, you’ll find out the four stages of a Twitter attack, how best to respond, learn from case studies of other organizations who’ve been attacked, and discover the best monitoring solutions.

The book is yours immediately via an instant download when you register for this Summer School program — it’s a regular printable PDF with no pesky DRM copy protection.


twanow“Tod knows that business moves quickly and responds just as fast. We rely on his ideas and attention to detail to ensure our social media is on course and working to build the brand. Many talk the talk, but in the SM space there are few that can walk the walk like Tod and his team.”

—David Twanow, National Advertising Manager, OK Tire


Frequently Asked Questions

What if I don’t like the material?
If you’ve tried to deploy the tactics you’ll learn in this program and not been happy with the results, I’ll refund 100% of your investment. No questions asked.

I’m busy. Do I have to do them all in one go?
Not at all! You’ll have access to the videos on a special password-protected web site for an entire year. Watch them any time you like!

Can I listen to this in my car?
Absolutely. Each module comes with a full-length MP3 audio of the presentation which you can download and listen in your car, on your morning jog, while making dinner, or anywhere you want. This is a regular MP3 without any pesky DRM copy protection.

Can my whole office attend?
You only need to buy one subscription if you plan to have everyone gather around one computer. For each additional live-streaming computer (e.g., in another office or location), you’ll need to separate subscription.


33abede“I am constantly impressed by Tod’s ideas, passion, and execution when it comes to digital media… Tod is at the forefront of the digital / social media scene and has a LOT of valuable insight and knowledge to share.”

—Steve Pratt, Director of Digital Music and CBC Radio 3, CBC Radio


Sign Up Today for the Discount

Click the Buy Now button below. Regular price = $97. Your price today = Just $67.

100% Money Back Guarantee - Hand Drawn Black

Remember, if you aren’t happy in any way with the results 
you get from deploying these tactics, I’ll refund 100% of your investment.


What They Say

Here are just some comments of the hundreds of graduates of Tod’s previous 30 Days to Social Media Mastery online course:

  • “Very practical content within the series that can be put to use right away.”
    — Paul Domke

  • “Tod, this was well worth the time it took for me to go through the videos. I found them easy to listen to, that radio voice of yours, humorous, applicable and very usable. I have already noticed an increase in my ‘likes’ and interactions. Thanks for the great tips, I will go through my copious notes again and again until I am as awesome as you!”
    —  Corina Hemming,  M&M Interiors

  • “Hi Tod, you make learning fun!  Looking forward to seeing you present live hopefully soon!”
    — Erin Brown, Recruitment Officer, Brandon MB

  • “Thank you Tod, you have given me quite a few tips that other courses haven’t.  I look forward to implementing them!”
    — Lizi Martini, Social Media Manager, Cape Town, South Africa

  • “This series was awesome!  I gained alot of valuable information that I have already started using with my very first client.”
    — Karen Fracassi, business owner, Palm Beach Shores, FL

  • “Very interesting.  It was educational and enjoyable.  There were several tips and tricks that I did not know about.”
    — Leticia LaFontaine, Nashville TN

  • “I thought it was excellent. A whole lot of things I didn’t know.”
    — Gary Jones, realtor, Coquitlam BC

  • “Brilliant course. There were a number of take-aways I’ve already implemented in my daily social media activities. “
    — Mark Buell, communications manager, Ottawa ON

P.S. Learning just one tactic from this program can save you hundreds of dollars in your Facebook advertising — this is an investment that will pay off in days!