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Why Corporate Twitter “Conversations” Are Lies

Okay, folks, it’s time to interject a little honesty into the social media dialogue.
Despite grand platitudes of how Twitter is ’shepherding a new era of corporate transparency and a spirit of engaging with customers,’ the fact remains that even the best corporate examples of such engagement on Twitter remain trivial at best.
Just because a [...]

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Tod Maffin and Malcom Gladwell have been selected as the two keynote speakers at the upcoming F5 Expo in Vancouver. Hear Tod's story of how he went from being an always-on multi-millionaire dotcom executive to crashing into depression and addiction. A story of hope and recovery, with a lesson to everyone in the tech industry; Tod will outline his five key tools to surviving in the techno-busy lifestyle.

More about Tod's keynoteRegister Now

Friend Splitting: Doing Personal AND Business on Facebook

So you’ve got a Facebook account and added a couple of dozen friends. In time, you begin to add some business contacts as well. Since your business contacts can now see your profile, you’re faced with a dilemma.

  • Do you stop posting any personal comments like jokes, updates about your family, etc.?
  • Or do you post only business information from now on, irritating your friends and family?

There’s a better solution, and it’s called Friend Splitting.


In these five short videos, I’ll show you how to split your friends into different groups (“lists”), send different status messages to different lists, prevent certain lists from seeing updates (e.g., prevent your business colleagues from seeing information about your personal life), and more.

This is a small portion of what I present during my popular “The Eight Keys to Marketing Online: Get More Leads and Close More Sales” seminar.

I hope you find these useful!

If you found these videos helpful, you may want to consider signing up for my free low-volume newsletter.

Or better yet, I’d be pleased to come to your association or company and present “The Eight Keys to Marketing Online: Get More Leads and Close More Sales.”

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