
It’s clear now — the new war for market domination is being fought 140 characters at a time.
In his new fast-paced, entertaining keynote presentation, Maffin will let your attendees in on the micro-marketing secrets previously used only by “the digerati” on sites like Facebook, Twitter, and corporate blogs. The latest, most measurably-effective branding tools that organizations can use online — demonstrated step-by-step and illustrated for startling effect.
Realizing that warfare defense is as critical as strategy, content includes deploying counter-measures against online attacks of your brand — whether from comment flames, hashtag attacks on your Twitter feed, blog trolls, or more.
They’re fickle, media-savvy, highly-connected and living on the cutting-edge of technology.
Tod Maffin is widely recognized as a leading international authority on the strategic use of social media and how new and emerging technologies are affecting every part of education and business — from human resources to training to mental health.