Latest Blog Posts
Why the federal government will never understand the Internet.
I was just looking at a federal internship program just now for my new firm, tMedia. With the right program, we’d be able to help a student get a headstart in the emerging media space in return for 75% of their wages covered by the government. But, as usual with many federal government web sites, [...]
My “Four Buckets System:” How I Organize, Read, and Act On 537 Articles a Day
Like a lot of folks in the social media space, I follow a lot of blogs, Twitter feeds, YouTube accounts, and other content. According to Google Reader, I average 537 articles a day. I don’t just skim them, I actually have a pretty well-defined system for organizing, reading, and taking action on many of the [...]
Killer Gmail Tip: Keep Track of “Waiting For” Emails
Ever email someone hoping for a reply, never hear from them, then forget about your original email? That forgetfulness could cost you a lead or a deal. Here’s the system I’ve developed to keep track of emails I’m waiting to hear back from. Many years ago, when I was enslaved to the Windows platform, I [...]
Proof That Microsoft is Losing the Battle
In case you are wondering what the computer platform of the future will be… I gave a lecture today at BCIT about digital marketing and the law and noticed a lot of glowing white Apple logos staring back at me. Struck by how many Macs were in the room, I asked the students to hold [...]
Chasing “It”: How Radio and Podcasting Need to Adapt
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Tod’s Presentations
For Business
Tod Maffin approaches social media marketing from a business point-of-view. Using his Assured ROI methodology, he’ll show your attendees how to earn measurable, real, bottom-line results for the social media strategies they employ for their business. No 50,000-foot viewing here. Only clear, understandable, measurable, and proven strategies.
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For Education
Whether speaking to students, educators, or administrators, Tod Maffin can help prepare your audience for the future. How do you help Generation Y learn when they have nearly zero attention span, expect that you’ll be at least as tech-savvy as they are, and have high demands for heavy curriculum customization? Tod Maffin will show you incredibly effective ways to help today’s students learn.
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Mental Health, Worklife Balance
Tod Maffin was a top-flying CEO of a technology company during the web 1.0 craze. Worth millions, he led a busy life that included running his publicly traded company while hosting a national radio show on CBC Radio One about technology. He was working 16-hour days, non-stop. And then, everything crashed…
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